The public relations industry is an ever-changing field that requires PR professionals to persistently stay up with the latest trends. In a profession that continuously changes with the times, it’s important to regularly update foundational tools. One essential tool to PR success is a media list. Accurate and up-to-date media lists are the foundation for…
Clients generally have big public relations goals. Usually, they are excited about their brand story and have huge (sometimes irrational) expectations of their PR efforts. While dream goals are beneficial, it’s essential to ensure they’re realistic. Clients ask me, “Can you get me in Forbes, The New York Times or The Wall Street Journal?” more…
It’s said that there’s no single formula for success, but there are a few copywriting formulas that can help you achieve your communications goals. Copywriting is an essential element of any digital marketing campaign — and its goal is to compel our audience to do something… to take action after consuming our content. Whether the…
If I were to tell the earliest pioneers in the field of public relations that PR would become immersed in high-technology industries, they may not have believed me. Why? Even in today’s society, not all people understand what public relations is, let alone what tech PR is! Fact: A specialized tech PR firm can offer…
