Clients generally have big public relations goals. Usually, they are excited about their brand story and have huge (sometimes irrational) expectations of their PR efforts. While dream goals are beneficial, it’s essential to ensure they’re realistic. Clients ask me, “Can you get me in Forbes, The New York Times or The Wall Street Journal?” more…
Last week, our team had the honor of traveling to New York for some team building and to receive our award for the Best Tech Campaign Award from PR Daily for our work telling the Zaiser Motors story. The 2022 Top Agencies Awards program highlights the best firms, agency leaders and teams alongside the top…
A successful social media rebranding strategy includes understanding your goals and your audience. If you think it might be time for an update, here are some tips for rebranding your business on social media. TAKE A HOLISTIC LOOK AT YOUR CURRENT SOCIAL MEDIA STRATEGY The first step in social media rebranding is to identify and…
Facebook, Instagram, Twitter, LinkedIn, YouTube, Reddit, TikTok — where do you even start if you are a new company? Social media is a necessary marketing tool for every business that wants to remain relevant and visible. In fact, 88% of marketers say that social media has helped increase exposure, with 79% pointing to increased traffic…
More than 55% of the world’s population uses social media. As one of the world’s 4.33 billion social media users, I utilize various social media platforms to stay connected to friends, stay current on events and connect with brands that I love, but companies across organizations are leveraging the power of social media to raise…
Social media is one of the most important tools a company can embrace. In 2020, there were some 233 million social network users in the United States, the equivalent of about three-quarters of the country’s population. By 2023, that number is expected to increase to approximately 257 million. Last year, the average daily social media…
While video conferencing platforms like Zoom existed before the global spread of the coronavirus upended the world, Zoom truly revolutionized how we connect with one another during the COVID-19 pandemic…
