The transition out of a journalism career and into a public relations job is one that’s made all the time. And while many people make the change very successfully, it’s not without its challenges. My journey to PR was long and winding. After working in TV news for nearly 15 years, I moved from the…
While 2021 may have been a lot of things as we navigated COVID 2.0, 3.0 and 4.0, one thing it was not — light in the news department, particularly for our clients. Comprise’s efforts in 2021 resulted in more than 1,000 media hits across 20-plus clients. On average, that is nearly three pieces of coverage…
‘Twas the night before Christmas, and all over Slack All the staffers were stirring, prepared to read this short “look back.” 2021 was a year for the books. The last 12 months had “mappers”* all on the hook. Our growth spiked quickly, which made Doyle’s eyes twinkle, Hiring nine new employees, including one Sprinkles**. Lauren…
I’ve always loved to travel. So, after much deliberation and sending our two daughters off to college, my husband and I sold our house and hit the road in our new fifth-wheel camper. However, as the COO and client services officer here at Compriseagency, this transition has created the interesting challenge of leading the agency…
We work with a lot of different clients: some have deep experience working with public relations agencies — they know what they want and how they want it done — and others who’ve never hired an agency. When working with a PR agency, there are a few common concerns that every organization faces. By addressing…
In this video from Fort Collins Startup Week 2021, Comprise’s Director of Public Relations, Melissa Christensen and COO/CSO, Amy Leger share effective strategies on grabbing the attention of reporters and editors when pitching, especially as the pandemic has shifted the way we all work. Your company may have updates to share — but are they…
In the past year, important PR tools such as holding press conferences have shifted significantly amidst the pandemic and are now being conducted virtually. Does your business have newsworthy announcements to share? In this recorded presentation from Fort Collins Startup Week, Comprise’s COO/CSO, Amy Leger and Director of Public Relations, Melissa Christensen discuss three steps…
In a normal year, right about now, Fort Collins Startup Week would be finalizing all of its speakers, venues and happy hours in time for the week-long event at the end of February. In fact, last year the event was probably one of the last big networking events entrepreneurs and startup founders in northern Colorado…
If you’ve been holding out on hosting events in the hopes that we would get back to in-person gatherings soon, think again. It’s time to start exploring how to handle your company events virtually. Should you produce a webinar? Or is this an event that should offer so much more? Consider these three things before you decide.
It’s pretty clear that 2020 is going to be the year of virtual meetings, virtual conferences — well, virtual everything. Virtual life is no longer a temporary solution to a moment in history. It’s time for us to accept the reality that remote work is here to stay and embrace it. That means we need…
