You’re browsing sports highlights by the pool, drinking a brew, when you see it right there on your Instagram: an ad for the set of golf clubs you’ve been eyeing. “How did they know?” you ask. The answer is Facebook’s pixel. This simple piece of code is a marketer’s secret weapon; once installed on a website…
In the wake of data breaches affecting millions of users at Facebook and Equifax, data protection and privacy is a growing concern for consumers, businesses and legislators. The European Union’s General Data Protection Regulation, or GDPR, will be the first piece of legislation to impact data protection on a global scale…
Hold the stock photo and record your video… vertically? Over one-third of marketers surveyed in 2016 said that visual marketing was the most important form of content for their business. Are you still using plain old stock photos and widescreen videos in your emails and social media posts? Boring. It’s time to rethink your eye-grabbers…
*This the the first post of a three-part series on video content for social media. This article covers the “Why;” the second article will discuss shooting, editing and optimization; the third post will focus more in-depth on how to promote video content through social media.
“3D printing” is a relatively new buzzword used to describe a process that’s been around since the 1980s: Additive Manufacturing (AM), in which a three-dimensional design is used to build an object by depositing material in layers. Recently, the term has gained traction as AM technologies have advanced and become more affordable.
“What is the Jaipur Literature Festival?” Admittedly, it’s a question we had to ask when we were approached to develop and execute a communications strategy for the first-ever Jaipur Literature Festival at Boulder (JLF@Boulder). Then it was a question we had to answer countless times when talking with the public and reporters. It’s one thing…
In 1987 Ronald Reagan was president, a gallon of gas cost 89 cents and economist and author Robert Solow stated, “You can see the computer age everywhere but in the productivity statistics.” Computer use was on the rise, yet, while U.S. companies had invested in information technology hoping to bolster productivity in the workforce…
