I am one of those strange people who enjoys writing. I like to write and I find it intriguing how powerful the written word can be. People tell me that I am good at writing, so I figured, why not make it a career... Read More

Cannabis Social Media Copywriting Do’s and Don’ts

Even in the world of cannabis, social media is an essential element of any successful marketing strategy. Whether keeping in touch with friends and family, seeking inspiration or simply scrolling to fill spare time, nearly 4.5 billion people worldwide use social media for myriad reasons. Social media usage is now so deeply ingrained into our…

SEO (search engine optimisation) top view on wooden table with blocks

3 Copywriting Tips To Improve Your SEO and Boost Website Traffic

You’ve likely heard a lot about “SEO” in the last decade. An acronym that stands for “search engine optimization,” SEO is the process of improving a website so that search engines like Google, Bing and others rank it highly on their results pages, thereby improving its visibility. With better visibility on search engine results pages…

artificial intelligence typed on typewriter

Why Human Copywriters are Still Better than their AI Counterparts

As the technologies empowering artificial intelligence advance, it’s not difficult to envision a future in which machines have become more intelligent than human beings, bringing our sci-fi nightmares to life. From driving to decision-making, robots are now tackling tasks previously carried out by their human predecessors with unmatched ease, speed and accuracy. One such task…

What is AP Style Writing and Why is it Important in Communications?

From businesses to public safety organizations to government agencies, effective communications are critical to the success of any enterprise. Whether informing audiences, shaping public opinion, disseminating policies and programs, mobilizing the masses, entertaining people, or generating recognition around a company or product, communications professionals should leverage every tool in their tool belt to tell their…

New York Times Daydream Apartments article

Telling Your Story and Securing Top-Tier Coverage: The Daydream Apartments Story

Although Compriseagency is probably best known for our ability to generate opportunities to foster a favorable public image for tech companies, our work across numerous industry categories highlights one of our core capabilities: storytelling. In the case of Daydream Apartments, a lifestyle brand that operates upscale residential properties in five high-growth markets around the country,…