In the constantly changing media marketplace we’re currently faced with, the resources, tools, techniques and platforms that are effective today may not be able to drive the results you’re looking for tomorrow. Consequently, marketers and others in the marketing industry are forced to evolve their tactics or risk being left behind as content consumption patterns develop and social media platforms shift…
In part one of this blog series, I talked a little bit about what copywriting is, why it is important and offered up a few tips on how to attract readers with the captivating content you’re crafting. This post — part two — not only offers fantastic copy — see what I did there? It also provides valuable and relevant content, including additional tips on how to draft irresistible copy that engages viewers and compels them to take action…
Words. Some people are good with them while others, well, aren’t. We know this. Obviously, there are a number of pieces that compose the public relations and marketing puzzle, yet one vital element is often overlooked — the copywriting. But what exactly is copywriting? Copywriting involves crafting the written words…
