We all know the value an article in The New York Times or appearing on “Good Morning America” brings to a company in establishing credibility and reaching audiences on a massive scale. The problem is EVERYONE wants that and is vying for those same spots. And more often than not, pursuing that big hit isn’t…
The very basis of our work in public relations is to build relationships — with our clients, with journalists and, most critically, to foster those between our client and their audience. To truly cultivate connections with customers beyond a simple transaction, a company needs to resonate through authenticity. While simple in theory, navigating how to…
Have you ever watched a movie where someone wakes up from a coma and has to acclimate to a new life after time moved on without them? Not to get hyperbolic, but that’s similar to how I felt stepping back into the world of public relations (PR) after nine years of being a stay-at-home mom.…
