At our agency, we tell the hard stories. We have clients who produce very technical solutions that impact you and me every day. So how do we write about something that’s complex but make it easy to understand and succinct for a targeted audience? Whether the content involves a news release, article, blog or social…
YouTube is currently (as of December 2021 for you archive readers) running an advertising campaign with the slogan “How to.” Searching “how to” on YouTube, Google, Twitter or any form of search engine reveals countless autofill results, from “how to tie a tie” to “how to ruin Christmas.” Regardless of the “how to” answer being…
“Content is king.” Bill Gates famously wrote about content’s importance back in 1996, just as the dot-com bubble was growing. Since his essay, the dot-com bubble grew and popped, pound signs became hashtags and the previously never-existing word “google” became a frequently used verb. Gates’ insight on the importance of content could not be more…
