“72% of Americans use social media.” (via Hootsuite) Invented to communicate with friends and family, social media has progressed into an impactful marketing tool for small and large businesses. These online platforms have created an opportunity for businesses and brands to create a community in which customers engage with businesses, brands and one another. In…
Are You Crafting the Right Social Media Copy? There are so many different ways that your brand can participate in social media. When drafting the social media copy for posts across platforms, do you want your tone to be entertaining, funny or witty? Do you want to sound informed, knowledgeable or professional? Regardless of your…
Social media has grown exponentially since its inception. For some users, it’s a place where they can keep up with their friends. For others, they use it as their diary to the world. For businesses, specifically businesses that are utilizing public relations to promote their brand, social media serves as a way to grow their…
