A core component of any communications program is media relations. Earned media placements, not to be confused with paid media placements or advertisements, are an important piece of any PR campaign to build brand awareness and reach specific audiences. Some journalists will receive literally hundreds of pitch emails and phone calls every day…
Just how prepared are recent college grads to enter the job market? A recent study revealed major gaps in what students perceive as their workforce readiness and what hiring managers think. (Chegg: Bridge That Gap: Analyzing the Student Skill Index, Fall 2013.)
CES 2013 was the biggest show yet – with more than 150,000 people in attendance including 3,250 exhibitors across 1.9 million square feet of exhibit space. At CES 2013, I saw two major trends emerge: the “smart home” and the emergence of fitness and health consumer gadgets to fit every lifestyle. People have been talking…
I came across a good article from Tom Foremski at ZDNet recently about how some public relations people are starting to coin the term “brand journalism” to describe what they do. I must say, I was intrigued as apparently some PR practitioners representing certain brands are starting call themselves “journalists” and this concept is really…
In case you have been living under a rock, May has been a terrible month for Spirit Airlines. Sometimes good PR is just common sense. Sometimes a company just has to do the right thing, regardless of corporate policy and rules. It’s mind boggling that in this day and age, when millions of Americans use…
It seems as though the economy is finally taking off, at least that’s what it looked like at the Consumer Electronics Show (CES) in January. This year, CES broke attendance records with more than 153,000 people descending on the Las Vegas Convention Center to see the latest electronic gadgets. This show remains the largest tradeshow…
The information coming out of Penn State becomes more disturbing by the hour. At this point, Jerry Sandusky is facing 40 criminal counts for sexually abusing children. Football coach Joe Paterno has been fired. Graham Spanier, one of the nation’s longest-serving and highest-paid university presidents, voluntarily resigned, and will no longer serve on the board…
Have you joined Google+ yet? I have chosen to ignore the invitations clogging my inbox because I feel my social networking quota is already met. Currently, I am active on Facebook, Twitter, LinkedIn and Foursquare. One more social network may just overload me and I don’t think I’m the only one fatigued by the thought…
