Our Work
Comprise had already assisted Boomtown with securing media coverage, organizing events, and creating content to boost its brand visibility locally, but this unique initiative also enabled us to support the international telecommunications giant, Comcast NBCUniversal, in launching The Farm — Boomtown’s first accelerator outside of Boulder.
Our support began by helping Boomtown and Comcast NBCUniversal develop key messaging that differentiates The Farm from competitors in the area that are telling similar stories, including Google, AT&T and TechSquare Labs. We also supported both Boomtown and Comcast NBCUniversal throughout the launch process with the following tactics:
- Researching the Atlanta startup and entrepreneurial communities.
- Setting up all social media profiles and formulating an initial social media strategy.
- Populating The Farm’s blog with relevant and informative content that supports the new accelerator in key verticals, including national, reactive, cable, Denver, Atlanta and tech.
- Formulating relationships with key media members in those relevant verticals.
- Providing media training for all affected Boomtown/Comcast personnel.
- Developing and distributing a press release discussing the launch.
- Announcing the launch of The Farm during a presentation at the TAG Technology Summit on March 23, 2017.
The Results
Comprise was able to help Boomtown and NBCUniversal garner excellent coverage in key business and vertical outlets for the launch of The Farm. Our media relations strategy helped Boomtown and Comcast NBCUniversal secure strong coverage with several prominent Atlanta business journals, including Hypeopotamus and the Atlanta Business Chronicle. The launch secured 290 pieces of coverage and thousands of views, including a front-page story in the Atlanta Business Chronicle (subscription required), as well as coverage in Nibletz, The Denver Post, the Atlanta Journal-Constitution, the Denver Business Journal and Atlanta’s National Public Radio affiliate, WABE.
