Comprise worked with CableLabs to develop and execute The Challenge through a comprehensive communications campaign that featured a wide range of tactics, including public relations, content development, paid and organic social media strategy, influencer relations, graphic design and website development.
In addition to partnering with several universities and organizations to promote The Challenge, Comprise and CableLabs secured Zoom, Mayo Clinic, Corning and Intel as industry expert judges. Representatives from each company helped determine the finalists in the Learn, Live, Work and Play categories, respectively. Their participation helped boost the credibility and brand awareness of The 10G Challenge and allowed them an exclusive first look at the technologies that will shape the future. Comprise designed brand assets for these experts (and other partners) to use and drafted blogs, social media posts and other content on their behalf.
Comprise ensured that the competition received broad exposure to innovators across North America by reaching out to dozens of tech-focused organizations, corporations and universities. By the end of the competition, over 30 associations, universities and other professional organizations committed to helping spread the word and encourage involvement in The Challenge.
Comprise secured over 100 media placements that featured or mentioned The Challenge, reaching an audience of nearly 500M. The 10G Challenge received submissions from nearly 100 innovators across the U.S. and Canada, exceeding CableLabs’s initial submission goal of 75.
There were six winners across five categories, plus a grand prize winner. The winning entries represent various life-changing solutions, from AI that helps farmers with tractor fleet management to advanced VR technology with applications that assist rural patients in receiving care from the National Cancer Institute, expanding access to nursing education or introducing low-cost, easy-to-execute musculoskeletal rehabilitation.
Comprise’s full-service agency expertise was crucial for providing consistent branding and driving a successful campaign. The Comprise team worked in several areas, including:
- Securing partnerships
- Awards ceremony program at SCTE Cable-Tec Expo 2022
- Judgment criteria
- Video assets
- Branding (including logo and other visual assets)
- Content development (e.g., blogs, press releases, outreach letters, advertising copy, website content, etc.)
- Website development and management
- Social media development and management (organic and paid)
- SEO and Google Ads
- Media relations
- Categories & submission guidelines
Thanks to these efforts Comprise ranked as a finalist for the Corporate Communications Campaign Award from PR Daily, the preeminent brand delivering news, advice and opinions to public relations professionals.
“Comprise helped us build The 10G Challenge from the ground up. They were involved in every aspect of the project, from building the website and social profiles to connect with innovators and managing submissions. Comprise also helped us to coordinate our collaboration with our industry expert judges — Zoom, Intel, Corning and Mayo Clinic. I’m particularly proud of the ROI we saw for our paid social media and audio ad campaigns, which reached millions and performed above average across the board. Comprise was also able to help us spread the word about The Challenge by connecting with accelerators, innovator associations and universities across the country, who then shared it within their networks. All of this created brand recognition for The Challenge, and we're looking forward to seeing the winning technologies improve the way we live, work, learn and play.”