Cardinal Peak

Technology Product Engineering


Leveraging a uniquely customer-centric approach to product engineering, Cardinal Peak helps both established technology companies and emerging startups build the hardware, embedded software systems and cloud or mobile applications that move our world forward. The challenge? Product development is risky, and when you’re a service-based business, it is essential that your audience can not only find you — but trust that you can reduce uncertainty and solve their problem. With the expert product design and development firm’s organic website traffic declining more than 30% year over year, Cardinal Peak tapped our expertise to develop a communications strategy built around helping drive more traffic to its website.

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Our Work

Our efforts began with completing an SEO and UX analysis focused on developing new blog and website content and launching a newly designed site. We formulated an aggressive content development strategy to include more relevant and easy-to-understand content that leverages keywords aligned with the company’s SEO strategy in the headers, throughout the posts and pages and in meta descriptions.

We continue collaborating with the Cardinal Peak team to create blog, website, thought leadership and social media content and manage the product engineering services company’s social media accounts. Our goals are ultimately to improve search engine “findability” and provide valuable content that drives traffic and encourages readers to utilize Cardinal Peak’s product design and development services.

“Comprise is an outstanding resource for us. Whether developing blog posts from scratch, helping shepherd our engineers through the content development process or offering fresh SEO insights and analysis, they are genuinely invested in our success.”
— Pat French
Marketing & Strategic Partner Director
Cardinal Peak website design before Comprise BEFORE
Cardinal Peak website design after Comprise AFTER

The Results

Following the new site’s launch, Cardinal Peak saw exceptional engagement on its website, which resulted in a significant increase in qualified leads seeking to leverage the company’s outsourced engineering and product development services. We’ve helped equip Cardinal Peak with the resources necessary to successfully capture the attention of potential customers and effectively communicate its message.

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