Health Care


Comprise was selected to develop the messaging and public relations plan for launching a new children’s hospital in Denver, The Rocky Mountain Hospital for Children (RMHC). The existing children’s hospital in Denver was a long-time sweetheart of the local and regional media, presenting Comprise with the challenge of establishing credibility, gaining media market share and differentiating RMHC from the competition.

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Our Work

Comprise was not only in charge of all public relations, messaging development and marketing activities surrounding the grand opening of RMHC, but we also established and managed the hospital’s social media accounts, helped position RMHC doctors as thought leaders in the health care industry and quotable sources for media, positively conveyed the hospital’s specialty services and completed a comprehensive communications program around the hospital’s proprietary concussion protocol. 

The Results

Despite being the new hospital in town, Comprise secured far more regional coverage than the well-established competition, including media coverage on all major regional TV networks, a front-page article in The Denver Post and a cover story in HealthLeaders magazine, establishing brand awareness for our client where and when it mattered most.

With Comprise’s help, RMHC established its state-of-the-art specialty services, including the Center for Maternal/Fetal Health, Mothers’ Milk Bank and Rocky Mountain Youth Sports Medicine Institute. In addition, our work with HealthONE and RMHC surrounding concussion management and the Jake Snakenberg Youth Sports Concussion Act helped position the hospital as a national leader in concussion treatment and prevention.

In just six months, Comprise’s campaign helped the Rocky Mountain Hospital for Children achieve more than one-quarter of the media market share.

The Coverage

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