Our Work
Comprise coordinated our media relations program to coincide with the launch of the INO Weather Pro. With targeted outreach in various verticals, Comprise also developed news releases, an educational blog post and informative landing page copy to help build initial awareness of the product during its introduction. Additionally, Comprise coordinated the distribution of several demo units to key editors and influencers to review the device and conduct field tests. Beyond traditional media relations, Comprise developed contributed content to position the founder of INO Technologies as a thought leader in the industry, resulting in coverage in key verticals.
The Results
As a result of the product launch, the INO Weather Pro was reviewed by and received coverage in several key industry-specific, national and local publications, including Construction Executive, The Denver Post, BizWest, Angling Trade, Building Design+Construction and DigitalTrends.
Testimonials
INO Solutions
“I've worked with Comprise for over 15 years and I'm always amazed at the work they do. They have gotten my companies in front of the right journalists and publications so we can tell our potential customers about us and our products. Comprise is great to work with, focused on our success, and delivers the results we need.”