Comprise and Malvern Panalytical established a traditional public relations program to increase awareness of the company within the mining and remote sensing communities. Our initial goal was to expose Malvern Panalytical’s expertise and solutions, ultimately resulting in increasing sales. Comprise also helped with the launch of the TerraSpec Halo, the lightest and fastest NIR mineral identification instrument available within the exploration geology market.
Our efforts allowed us to accurately plan the launch, complete with a timeline for demonstrating the product at trade shows and drafting, pitching and issuing the news to top trade publications. Comprise achieved widespread coverage across leading business, trade and global mining media publications, increasing exposure for Malvern Panalytical and its revolutionary product line.