Our Work
Comprise first examined PEAR Health Labs’ messaging closely, refining it for clarity and consistency. Following that foundational step, our team developed a strategic PR plan to highlight the benefits and key differentiators of PEAR’s offerings.
By spotlighting PEAR’s strategic partnerships in various campaigns — like the integration of generative AI with Google Cloud Vertex AI to enhance digital coaching capabilities, for example — Comprise helped PEAR secure editorial opportunities and exhibit thought leadership. Through targeted media education and content development, we showcased the transformative impact of PEAR’s products and services, including Aaptiv and the Fit Warrior Mom solution, on improving health outcomes and reducing health care costs.
The Results
Thanks to Comprise’s efforts in the first year of engagement, both top-tier publications like Time magazine, MarketWatch and Parade, as well as targeted trade outlets, like Employee Benefit News and BenefitsPro, featured PEAR Health Labs. These earned media placements and other communications efforts helped PEAR significantly boost its brand recognition, improve its domain authority from 41 to 67 and further demonstrate its thought leader status in the health and fitness industry.
Our strategic PR around the partnership with Google showcased PEAR’s innovative approach to leveraging emerging technologies like artificial intelligence for health solutions and established the forward-thinking digital fitness company as a trusted and credible source for new audiences.
