We began by reworking SPAN’s existing logo (we also did a 40th anniversary logo), updating the colors, modifying the typography and moving the location of the interconnected icon to make the logo more balanced. We also completed a design overhaul of the organization’s print collateral and provided updated designs for its advertisements, business cards, document and email templates, email signatures, envelopes, postcards and information cards. The next step was updating the website. We started by reorganizing the existing content into an updated sitemap. During this process, accessibility and safety were areas of high focus due to the nature of SPAN’s work (ending violence against adults, youth and children). In addition to the design and web development work, our content creation team worked on a variety of news releases ranging from event announcements to victim outreach.
The look and feel of the SPAN brand was elevated, and website traffic increased by 17% after the launch. The previous website was outdated and hard to navigate, but the new site provided modern functionality that SPAN was previously missing.
Increased Web Traffic