Our Work
As Surna operates on the equipment side of an emerging early-stage industry like cannabis, our strategy focused on helping the company shape best practices for the industry and positioning Surna as experts in CEA and cannabis cultivation, as well as the go-to resource for industry analysts and media members. Through a series of relevant news release announcements and proactive and reactive pitching efforts, Surna secured several earned media articles and received good coverage in our first month of engagement.
The Results
Several industry, national and local publications — including Insider Financial, BizWest, Daily Camera, Colorado Daily, Seeking Alpha and New Cannabis Ventures — have covered the company. With Comprise’s help, Surna quickly gained public traction to tell its story as a leader for indoor grow equipment and solutions in the cannabis industry and beyond.
