Environment/Agriculture and Cannabis Technology


Surna Inc., a publicly traded technology company that engineers equipment for controlled environment agriculture (CEA) with particular expertise in cannabis cultivation, approached Comprise to develop a holistic communications strategy that included public relations and content development to help the company evolve alongside the burgeoning cannabis industry in the U.S. and Canada.

Surna lab image

Our Work

As Surna operates on the equipment side of an emerging early-stage industry like cannabis, our strategy focused on helping the company shape best practices for the industry and positioning Surna as experts in CEA and cannabis cultivation, as well as the go-to resource for industry analysts and media members. Through a series of relevant news release announcements and proactive and reactive pitching efforts, Surna secured several earned media articles and received good coverage in our first month of engagement.

The Results

Several industry, national and local publications — including Insider Financial, BizWest, Daily Camera, Colorado Daily, Seeking Alpha and New Cannabis Ventures — have covered the company. With Comprise’s help, Surna quickly gained public traction to tell its story as a leader for indoor grow equipment and solutions in the cannabis industry and beyond.

The Coverage

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