When Vertical Arts Architecture asked us to revamp their website near the end of 2014, we were immediately on board. We’d begun working with this acclaimed Colorado architecture firm earlier in the year and were getting strong traction for them with media coverage. Along the way, we’d pointed out that their existing website, though functional, was difficult to navigate and beginning to look outdated. We set out to create a site as stunning as the buildings they design.
As we always do, we began with a site audit to prioritize content and uncover any technical issues to address in the redesign. We also dug deeper into their keyword targets with additional research and recommendations to not only attract more traffic, but more qualified traffic to several key pieces of content throughout the site.
Our redesign focused on improved user experience and content architecture. That meant making it easy for users to browse the site, while designing an efficient site that made sense navigationally. We included Parallax in the new site, a popular feature that makes a site more dynamic while scrolling and showcases their beautiful architectural photography. We also added client testimonials to the home page, giving visitors a great first impression of the work Vertical Arts does.
The site was designed in WordPress, making it easy for Vertical Arts staff to update and add content.
All of these changes came together in a beautifully designed website that is easy-to-use for both visitors and Vertical Arts staff. The site now emphasizes the company’s strengths. After all, a company that creates architecture as striking as that of Vertical Arts’ should have an equally beautiful website to match.