Our redesign focused on improved user experience and content architecture. That meant making it easy for users to browse the site while designing an efficient site that made sense navigationally. We included parallax in the new site, a popular feature that makes a site more dynamic while scrolling and showcases the company’s beautiful architectural photography. We also added client testimonials to the homepage, giving visitors a great first impression of the work Vertical Arts does.
The site was designed in WordPress, making it easy for Vertical Arts staff to update and add content.
All of these changes came together in a beautifully designed website that is easy to use for both visitors and Vertical Arts staff. The site now emphasizes the company’s strengths. After all, a company that creates architecture as striking as that of Vertical Arts’ should have an equally beautiful website to match.