The Brief:
We partnered with Zaiser Motors to help spread the word about the company’s battery-powered Electrocycle and encourage investment in a Wefunder campaign aimed at supporting the development of the all-electric motorcycle of the future. As the world becomes more environmentally conscious in the face of an increasing number of extreme weather events and climate change, electric vehicles are increasing in popularity and the need for eco-friendly transportation has never been more pronounced. Consequently, we knew exactly what angle to pitch to the proper publications and how to garner the results that matter most to Zaiser’s success.
The Work:
We began by identifying national media and other niche EV outlets that would raise Zaiser’s profile and help tell the startup’s unique story to the right audiences. We also pitched an interview with the company’s co-founders at the peak of their Wefunder campaign to increase awareness. As the fundraising continued to grow and the motorcycle’s key features were introduced, the earned coverage in top-tier publications soon reverberated to international features and articles.
The Results:
The momentum continued, and the plethora of coverage we earned for Zaiser Motors helped the company shift gears. Zaiser Motors gained 100 pieces of coverage from sources like Forbes, Electrek, Maxim, TechCrunch, and KDVR online and on television, and raised $50,000 in the first six weeks of their Wefunder campaign.
