We began by identifying national media and other niche EV outlets that would raise Zaiser’s profile and help tell the startup’s unique story to the right audiences. We also pitched an interview with the company’s co-founders at the peak of their Wefunder campaign to increase awareness. As the fundraising continued to grow and the motorcycle’s key features were introduced, the earned coverage in top-tier publications soon reverberated to international features and articles.
The Zaiser Electrocycle Is ‘World’s First AWD’ Electric Motorcycle
The momentum continued, and the plethora of coverage we earned for Zaiser Motors helped the company shift gears. Zaiser Motors gained 100 pieces of coverage from sources like Forbes, Electrek, Maxim, TechCrunch and KDVR online and on television, raising $50,000 in the first six weeks of the Wefunder campaign.