Colorado Cannabis PR

Responsible Public Relations for Cannabis

To stand out in this growing industry and emerge from the haze, you need a quality team of professionals who know not only the plant but also the various industries and entities that cannabis touches. Leave the complicated messaging to us so you can focus on your craft.

We Do the Hard Stuff

At Comprise, we pride ourselves on our ability to craft captivating stories for clients in complex industries, like cannabis, that other communications agencies may not fully understand. What differentiates us from agencies who do work predominantly in cannabis is our proven success in getting the story out in verticals they may never touch — such as technology, mainstream business, agriculture, professional services and health care. 

Our experienced team is equipped with the knowledge needed to help cannabis organizations — from startups to large corporations — meet their business goals and secure media coverage no matter where they lie in the evolving supply chain. Whether you’re looking for funding, an acquisition, an IPO or expanding your business into other states, we can help you navigate the path to success.  

Cannabis is now the fifth most profitable crop in the U.S. and should be treated as a real and successful business vertical. This growing industry is so much more than just flower; it’s composed of scientists, manufacturers, retailers, marketers, accountants, wealth managers and more — all with unique stories to tell. 

At the intersection of cannabis, tech and beyond, Comprise has a proven track record of elevating the awareness and reputation of companies across the cannabis sector through strategic public and media relations and reputation management services, content development, social media management and digital marketing services that resonate with consumers and stakeholders across industries and state lines. 

Whether your company specializes in genetic engineering, hydroponic cultivation, compliance or cannabis-focused technologies, Comprise can tell your story to the right audiences in the right way to drive your business forward.

The Work

Terrapin Care Station

Terrapin, one of the only privately owned multistate cannabis companies, engaged Comprise to elevate its brand presence during its national expansion phase. Acting as a strategic liaison, Comprise assisted with licensing, local employment and reputation management and regularly secured extensive local and national press coverage for the Colorado-based company. 

Our efforts, which generally focus on educational and industry-equality initiatives, helped position Terrapin’s executive team as established thought leaders both within the cannabis market, local markets where Terrapin is located and general mainstream business and political press.

Stats:

  • 23 pieces of coverage touting Terrapin’s expansion to Michigan and Pennsylvania
  • 18 pieces of industry and trade coverage highlighting Terrapin’s commitment to racial justice, equitable hiring, sustainability, social responsibility and safe consumption
  • 33 pieces of thought leadership coverage, placed in trade publications, as well as POLITICO, BizWest, Observer Reporter and Boston Globe, focused on cannabis regulation, taxing, interstate commerce and policy
  • Nearly 300 pieces of coverage in the first 18 months

The Greater Denver Chapter of the Institute of Real Estate Management (IREM Greater Denver)

IREM Greater Denver engaged Comprise with the goal of developing and producing  the National Real Estate and Cannabis (NREC) Summit, a one-day event that educates commercial real estate professionals on best practices as they navigate through the ever-changing cannabis industry. Producing the entire event from idea to implementation, Comprise developed the program name and the NREC Summit’s logo and provided digital ads, keynote topics, speaker selection, outreach and coordination, event staffing, public relations, internal communications and virtual event production for the summit’s second annual event during the COVID-19 pandemic. 

Our deep understanding of the cannabis industry — and how cannabis interacts with other areas of business, like commercial real estate management — helped IREM Greater Denver convene a nationwide network of industry experts — attorneys, government officials, real estate professionals and cannabis industry veterans — to become better equipped to educate their owners to manage and protect their properties through nuances associated with state and federal legalization.

Stats:

  • Secured a keynote presentation from former Colorado Deputy Attorney General David Blake, who sat on a task force that proposed rules for recreational marijuana in Colorado in its early stages
  • Attendance of nearly 200 real estate professionals and companies that interact with the cannabis industry at all levels across 15 states at the first annual NREC Summit
  • Received outstanding feedback from attendees and all sponsors returned for year two despite the move to a virtual event due to COVID-19

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