How PR is Different Across Cultures
As I write this post, I’m sitting in my in-laws’ living room in Warsaw after a satisfying day of feasting on carb-filled delicacies and downing
Green Garage: Women, Wine & Wrenches Builds Customer Relationships
Concept & Promotion Metzger Associates’ client Green Garage is an eco-friendly, full-service car care shop with locations in Boulder and Denver and future plans to franchise
Advanced Content Marketing Strategies
You’ve got a blog. You’re getting into article marketing (or thinking you might like to). Your brand is knee-deep in social networking. The logical next
Social Media Strategies for Small Business
If Wal-Mart’s social media program has taught us anything, it’s that people will give the thumbs-up to just about anything on Facebook. Whether the content
What is “Brand Journalism?”
I came across a good article from Tom Foremski at ZDNet recently about how some public relations people are starting to coin the term “brand
Coalfire: Thought Leadership Case Study
One thing we strive to do for every client at Metzger is make them part of larger stories whenever possible. Media outlets — both traditional
Curse Words & Phrases in PR
Public relations firms have to walk a fine line when they write press releases and communicate for their clients. It takes one wrong word or
2011’s Top Trends: Earth vs. Sky
Twitter promotes light and fun, while Facebook digs deep into the hard issues Bad play on words, I know, but Facebook wall posts versus Twitter
Hiring a Social Media Manager
Should they have 5-plus years experience? Be younger than 25? A bear? A couple of weeks ago Twitter went bananas with posts and responses to
Five Lessons from 17-Year-Old Missy Franklin
Like much of Colorado, I’ve been watching the Olympic success of Missy Franklin, the 17-year-old swimming phenom from Regis Jesuit High School in Centennial, Colo.,
The Broncos got Manning — We’re looking for a star of our own!
Metzger is hiring. We do “traditional” PR, social media management, online and offline creative, help our clients with SEO and PPC and we build websites.
Digitalize the Vote
It’s about time the United States began to move elections online. The old process of manually registering to vote and traveling to a voting center