Last week, our team had the honor of traveling to New York for some team building and to receive our award for the Best Tech Campaign Award from PR Daily for our work telling the Zaiser Motors story. The 2022 Top Agencies Awards program highlights the best firms, agency leaders and teams alongside the top…
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Concise writing is a vital part of public relations, especially in the digital age. While this practice in PR and journalism comes from a history of saving space on newsprint, it continues to serve us well to communicate in a way that engages the reader and clearly communicates our message. Concise writing also challenges us…
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After having conversations with clients and analyzing trends across the communications sector, we’re witnessing an apparent shift in the type of firms that large businesses are working with. Put briefly, big companies are seeking out boutique agencies over massive firms. Why? Smaller agencies now offer more than what large agencies once provided. Here are a…
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“Find a job you enjoy doing, and you will never have to work a day in your life.” – Mark Twain As a kid, I was lucky enough to have my grandparents living nearby, so I saw them often. My mother’s father didn’t like his job very much, and he spent most days longing for his…
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You’ve likely heard a lot about “SEO” in the last decade. An acronym that stands for “search engine optimization,” SEO is the process of improving a website so that search engines like Google, Bing and others rank it highly on their results pages, thereby improving its visibility. With better visibility on search engine results pages…
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Are You Crafting the Right Social Media Copy? There are so many different ways that your brand can participate in social media. When drafting the social media copy for posts across platforms, do you want your tone to be entertaining, funny or witty? Do you want to sound informed, knowledgeable or professional? Regardless of your…
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You can attend numerous classes in an attempt to be as prepared as possible for a career in public relations, but nothing shapes you more than stepping into the real world and learning through involvement. That is what the Comprise shadow program is all about. As I reflect upon the past year, I credit much…
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Social media has grown exponentially since its inception. For some users, it’s a place where they can keep up with their friends. For others, they use it as their diary to the world. For businesses, specifically businesses that are utilizing public relations to promote their brand, social media serves as a way to grow their…
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Have you ever watched a movie where someone wakes up from a coma and has to acclimate to a new life after time moved on without them? Not to get hyperbolic, but that’s similar to how I felt stepping back into the world of public relations (PR) after nine years of being a stay-at-home mom.…
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Job searching can be scary. It can be overwhelming to search through an array of career sites, industries and roles found online. Additionally, the overarching term of public relations comes with many layers: PR often intertwines with marketing, strategy, communications, social media and more. However, with adequate research, personal brand management and a solidified approach,…
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A website provides credibility and is an incredible way to market your business. Being accessible online is an invaluable investment these days. We live in a technology-driven world — if you don’t keep up, you’re falling behind. So how do you know when it’s time to invest in a website redesign? A few questions to…
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A successful social media rebranding strategy includes understanding your goals and your audience. If you think it might be time for an update, here are some tips for rebranding your business on social media. TAKE A HOLISTIC LOOK AT YOUR CURRENT SOCIAL MEDIA STRATEGY The first step in social media rebranding is to identify and…
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