Clients generally have big public relations goals. Usually, they are excited about their brand story and have huge (sometimes irrational) expectations of their PR efforts. While dream goals are beneficial, it’s essential to ensure they’re realistic. Clients ask me, “Can you get me in Forbes, The New York Times or The Wall Street Journal?” more…
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It’s said that there’s no single formula for success, but there are a few copywriting formulas that can help you achieve your communications goals. Copywriting is an essential element of any digital marketing campaign — and its goal is to compel our audience to do something… to take action after consuming our content. Whether the…
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If I were to tell the earliest pioneers in the field of public relations that PR would become immersed in high-technology industries, they may not have believed me. Why? Even in today’s society, not all people understand what public relations is, let alone what tech PR is! Fact: A specialized tech PR firm can offer…
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A recent report found that more than 80% of journalists who have been in the industry for 10 years or more said they rely on public relations (PR) for news. However, it’s important to note that more than 50% explained that they don’t use PR content when the content is either not relevant to the…
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“72% of Americans use social media.” (via Hootsuite) Invented to communicate with friends and family, social media has progressed into an impactful marketing tool for small and large businesses. These online platforms have created an opportunity for businesses and brands to create a community in which customers engage with businesses, brands and one another. In…
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The very basis of our work in public relations is to build relationships — with our clients, with journalists and, most critically, to foster those between our client and their audience. To truly cultivate connections with customers beyond a simple transaction, a company needs to resonate through authenticity. While simple in theory, navigating how to…
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One of the many things I love about my career in graphic and web design is that there is always something new to learn. The encouragement of professional development at Comprise is something for which I’m incredibly appreciative. We like to say that “we do the hard stuff,” and staying ahead of the curve when…
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When growing your business, one of the key tools used today is social media. From establishing expertise to exhibiting thought leadership to building brand awareness, leveraging social media to tell your story can help increase your business’s recognition, traffic and sales. But when a tragedy strikes that impacts your community, country or beyond, we have…
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Last week, our team had the honor of traveling to New York for some team building and to receive our award for the Best Tech Campaign Award from PR Daily for our work telling the Zaiser Motors story. The 2022 Top Agencies Awards program highlights the best firms, agency leaders and teams alongside the top…
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Concise writing is a vital part of public relations, especially in the digital age. While this practice in PR and journalism comes from a history of saving space on newsprint, it continues to serve us well to communicate in a way that engages the reader and clearly communicates our message. Concise writing also challenges us…
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After having conversations with clients and analyzing trends across the communications sector, we’re witnessing an apparent shift in the type of firms that large businesses are working with. Put briefly, big companies are seeking out boutique agencies over massive firms. Why? Smaller agencies now offer more than what large agencies once provided. Here are a…
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“Find a job you enjoy doing, and you will never have to work a day in your life.” – Mark Twain As a kid, I was lucky enough to have my grandparents living nearby, so I saw them often. My mother’s father didn’t like his job very much, and he spent most days longing for his…
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