Comprise recently collaborated with the Boulder Symphony & Music Academy on a comprehensive rebranding project encompassing the organization’s visual identity and website. In 2023, the Boulder Symphony & Music Academy proudly unveiled its new logo to the public, followed by the launch of its revamped website. And I can tell you firsthand that there’s nothing…
Since the beginning of the COVID-19 pandemic, health care technology has evolved as patients become more comfortable with telehealth visits, which is one of the health care industry’s fastest-growing integrations. Likewise, remote patient monitoring (RPM) and wearable medical devices are now essential to monitoring patients’ symptoms and a key factor in preventative health care. Alternative…
If I were to tell the earliest pioneers in the field of public relations that PR would become immersed in high-technology industries, they may not have believed me. Why? Even in today’s society, not all people understand what public relations is, let alone what tech PR is! Fact: A specialized tech PR firm can offer…
After having conversations with clients and analyzing trends across the communications sector, we’re witnessing an apparent shift in the type of firms that large businesses are working with. Put briefly, big companies are seeking out boutique agencies over massive firms. Why? Smaller agencies now offer more than what large agencies once provided. Here are a…
When our agency launched over 30 years ago, it was done so as one of the first technology-focused PR agencies in Boulder and one of the first agencies to have a presence on what was then known as the “World Wide Web.” Three decades in business is bound to invoke a need for change in…
While 2021 may have been a lot of things as we navigated COVID 2.0, 3.0 and 4.0, one thing it was not — light in the news department, particularly for our clients. Comprise’s efforts in 2021 resulted in more than 1,000 media hits across 20-plus clients. On average, that is nearly three pieces of coverage…
We work with a lot of different clients: some have deep experience working with public relations agencies — they know what they want and how they want it done — and others who’ve never hired an agency. When working with a PR agency, there are a few common concerns that every organization faces. By addressing…