man editing digital audio on computer

The Rise of Brand Sounds: Adapting Communications Strategies to a New Generation

More than 80% of Gen Zers can identify a brand based solely on audio cues, per a recent social media branding report. In a world where attention spans are fleeting and digital content helps drive revenue, brands constantly seek new ways to captivate audiences. Enter brand sounds. While not necessarily a new phenomenon, “sonic memes”…

A dumpster cart full of trash against a concrete wall.

Avoid “Trash” Messaging Campaigns this Earth Day

Reading, watching or listening to anything these days without encountering an advertisement promoting some form of sustainability messaging is difficult. I feel like I hear ExxonMobil championing its commitment to “advancing climate solutions” almost every morning on NPR. These ads always elicit an exasperated huff while brushing my teeth, and all I can think is,…

Cannabis Social Media Copywriting Do’s and Don’ts

Even in the world of cannabis, social media is an essential element of any successful marketing strategy. Whether keeping in touch with friends and family, seeking inspiration or simply scrolling to fill spare time, nearly 4.5 billion people worldwide use social media for myriad reasons. Social media usage is now so deeply ingrained into our daily lives…

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From Traditional to Tech: The Evolution of Marketing

When our agency launched over 30 years ago, it was done so as one of the first technology-focused PR agencies in Boulder and one of the first agencies to have a presence on what was then known as the “World Wide Web.” Three decades in business is bound to invoke a need for change in…

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Public Relations and Journalism: Better Together

Both of my parents were journalists when I was growing up, so when I told them I was going to study public relations in college, they both cringed. For a long time, journalists have thought of public relations professionals as adversaries. They may see us as nuisances at best and an insidious way for companies to sneak cleverly concealed advertisements into the news at worst…

man reading newspaper with tech globe overlay

Landing the Media Coverage that Moves Clients’ Businesses Forward

While 2021 may have been a lot of things as we navigated COVID 2.0, 3.0 and 4.0, one thing it was not — light in the news department, particularly for our clients. Comprise’s efforts in 2021 resulted in more than 1,000 media hits across 20-plus clients. On average, that is nearly three pieces of coverage…

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Choosing the Right Social Platform for Your Company

Facebook, Instagram, Twitter, LinkedIn, YouTube, Reddit, TikTok — where do you even start if you are a new company? Social media is a necessary marketing tool for every business that wants to remain relevant and visible. In fact, 88% of marketers say that social media has helped increase exposure, with 79% pointing to increased traffic…