Reading, watching or listening to anything these days without encountering an advertisement promoting some form of sustainability messaging is difficult. I feel like I hear ExxonMobil championing its commitment to “advancing climate solutions” almost every morning on NPR. These ads always elicit an exasperated huff while brushing my teeth, and all I can think is,…
Even in the world of cannabis, social media is an essential element of any successful marketing strategy. Whether keeping in touch with friends and family, seeking inspiration or simply scrolling to fill spare time, nearly 4.5 billion people worldwide use social media for myriad reasons. Social media usage is now so deeply ingrained into our daily lives…
Clients generally have big public relations goals. Usually, they are excited about their brand story and have huge (sometimes irrational) expectations of their PR efforts. While dream goals are beneficial, it’s essential to ensure they’re realistic. Clients ask me, “Can you get me in Forbes, The New York Times or The Wall Street Journal?” more…
A recent report found that more than 80% of journalists who have been in the industry for 10 years or more said they rely on public relations (PR) for news. However, it’s important to note that more than 50% explained that they don’t use PR content when the content is either not relevant to the…
Concise writing is a vital part of public relations, especially in the digital age. While this practice in PR and journalism comes from a history of saving space on newsprint, it continues to serve us well to communicate in a way that engages the reader and clearly communicates our message. Concise writing also challenges us…
When our agency launched over 30 years ago, it was done so as one of the first technology-focused PR agencies in Boulder and one of the first agencies to have a presence on what was then known as the “World Wide Web.” Three decades in business is bound to invoke a need for change in…
Both of my parents were journalists when I was growing up, so when I told them I was going to study public relations in college, they both cringed. For a long time, journalists have thought of public relations professionals as adversaries. They may see us as nuisances at best and an insidious way for companies to sneak cleverly concealed advertisements into the news at worst…
While 2021 may have been a lot of things as we navigated COVID 2.0, 3.0 and 4.0, one thing it was not — light in the news department, particularly for our clients. Comprise’s efforts in 2021 resulted in more than 1,000 media hits across 20-plus clients. On average, that is nearly three pieces of coverage…
Facebook, Instagram, Twitter, LinkedIn, YouTube, Reddit, TikTok — where do you even start if you are a new company? Social media is a necessary marketing tool for every business that wants to remain relevant and visible. In fact, 88% of marketers say that social media has helped increase exposure, with 79% pointing to increased traffic…
I started my public relations career with Compriseagency in March 2021 after studying public relations in college and completing a few internships. While I was feeling completely prepared to enter the world of PR, there are a few key lessons I’ve learned during my first few months that I think are important for new and…