As content development manager at Comprise, I’ve seen my fair share of cringeworthy AP style errors. You know — the seemingly small mistakes that make journalists roll their eyes or, worse yet, make fun of you with their colleagues. One of our public relations team’s greatest fears is a screenshot of a pitch we sent…
The rebound for trade shows has not been as robust as in other business sectors. While the figures for attendees and revenue in 2022-2023 indicate a marked improvement over the trying years of 2020-2021, revenues remain over 20% below the thriving pre-pandemic levels of 2019.
Many PR “pros” peddle fluff that looks vaguely impressive but is pure BS as far as legitimate PR coverage is concerned. We’re exposing the shady games, grifts and AI-generated fake news bad agencies try to pass off as earned media wins.
Just as Bruce Springsteen started in Asbury Park, NJ, and built his fanbase in ever-expanding circles from there, Comprise uses a “core-out” approach to PR.
Communicating effectively on climate change requires a delicate balance — conveying the scale of potential suffering from rising temperatures, sea levels and other impacts without apocalyptic rhetoric fueling a counterproductive sense of doom. This post explores how to urgently illustrate the crisis in visceral terms while leaving room for hope and solutions.
Social media’s influence on purchase decisions is growing. But what generates the best results between organic social media marketing and paid social media ads? We examine both and the different impacts on customer behavior.
One often-overlooked aspect of any business’s successful social media
strategy is harnessing the power of employee advocacy — where your staff engages and shares content through their personal channels.
The San Francisco 49ers and Kansas City Chiefs are set to square off for professional football supremacy in Las Vegas, Nevada on Sunday, Feb. 11. Most of the week leading up to the game is dedicated to allowing international media members to interview players and coaches. As much as fans expect the players and coaches…
News articles, blog posts and social media posts — oh my! In today’s whirlwind of communications, 62% of business buyers say they generally feel like they’re communicating with separate departments, not one company. Amidst this busy, noisy digital landscape, understanding how a website boosts your communications plan in 2024 is vital for survival. With digital marketing…
More than 80% of Gen Zers can identify a brand based solely on audio cues, per a recent social media branding report. In a world where attention spans are fleeting and digital content helps drive revenue, brands constantly seek new ways to captivate audiences. Enter brand sounds. While not necessarily a new phenomenon, “sonic memes”…