Crash Course: Guerrilla PR for Startups

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Starting a company? Want to get your name out? Don’t know where to start? Then put this event on your calendar.

Our very own President and COO, Doyle Albee, will be joining industry leaders Jason Medelson, Merredith Branscombe and Erika Napoletano for a crash course on public relations for start-ups and emerging businesses, Feb. 20 at CU’s Wolf Law Building beginning at 6 p.m.

The discussion will focus on practical and real-world advice from the front lines. This is an excellent resource for anyone just starting out or for those wanting to gain new insights and ideas.

Jason Mendelson, managing director of the Foundry Group, will be moderating the event. (Follow him on Twitter @jasonmendelson) Jason has over a dozen years of experience in the venture capital and technology industries in a multitude of investing, operational and engineering roles. Prior to co-founding Foundry Group, Jason was a managing director and general counsel for Mobius Venture Capital where he also acted as chief administrative partner overseeing all operations of the firm.

He currently serves on the board of directors of, Brightleaf, Next Big Sound, Oblong, Occipital, Openspace, Organic Motion Sifteo and Urban Airship for Foundry Group.

Meet the Panel:

Doyle Albee, president and COO of Metzger Associates, is a nationally recognized expert in PR, marketing communications and social media strategy. (Follow him on Twitter @doylealbee) He has delivered successful campaigns for clients across a number of industries including consumer packaged goods, cable and telecommunications, healthcare and technology.

Merredith Branscombe, founder of Leap Public Relations, works with her clients to tell their stories in ways that are not just understandable, but fun to understand. (Follow her on Twitter @Merredith) Merredith found her passion working with startups after many years representing clients across the entire gamut of the technology space.

Erika Napoletano is the Head Redhead at online strategies consultancy RHW Media. (Follower her on Twitter @RedheadWriting) As the personality behind, she doesn’t shy away from offering blunt advice about marketing, social media, business integrity and life in general. She’s a columnist for Entrepreneur Magazine and the author of the forthcoming book, The Power of Unpopular (Wiley, March 2012).

About the event:

Crash Course: Guerrilla PR for Startups is Monday, Feb. 20th, from 6:00-7:30 p.m. at the University of Colorado at Boulder Wolf Law Building. There will be a reception to follow.

Get the “how to’s and how don’ts” for your emerging business from local PR experts. For more information about the panel, event and to register, visit the Silicon Flatirons website. We hope to see you all there!

Photo Credit: Salvatore Vuono

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