If you work in the payments industry or accept credit cards, you probably know that the EMV (Europay/Mastercard/Visa) standard became the standard in the U.S. about a month ago. Sort of. OK, let’s back up. The EMV system is, at its most basic, a move away from the “swipe and sign”…
“What is the Jaipur Literature Festival?” Admittedly, it’s a question we had to ask when we were approached to develop and execute a communications strategy for the first-ever Jaipur Literature Festival at Boulder (JLF@Boulder). Then it was a question we had to answer countless times when talking with the public and reporters. It’s one thing…
In August, Google announced the formation of Alphabet — essentially a holding company, freeing the “new Google” to focus on the core business of search while other projects could continue, albeit in different companies under the Alphabet banner. As the news release stated, “Alphabet Inc. will replace Google Inc. as the publicly-traded entity and all…
A few months back, the NFL and Twitter signed a two-year deal to extend the partnership they currently have to bring more exclusive content to fans, such as behind-the-scenes exclusives, instant replays, breaking news and video highlights, just to name a few.
Ever tried to unsubscribe from an email newsletter? Of course. We all have. As someone who uses email marketing both for my company and my clients, I certainly don’t look forward to an unsubscribe, but there’s something much worse — being marked as spam. While a spam click certainly removes that person from my list…
Wire services are used to get your release in targeted news rooms all over the country. While not a valid substitution for targeted pitching to your key contacts, it will dramatically help to increase your exposure.
That caught your eye, didn’t it? Charmin’s spectacular Tweet referencing the latest Thor movie was short-lived — it was removed soon after it was posted — but thanks to a quick screenshot it’s still circulating the Internet. It’s a perfect example of clever social media communication from brand to consumer.
Just how prepared are recent college grads to enter the job market? A recent study revealed major gaps in what students perceive as their workforce readiness and what hiring managers think. (Chegg: Bridge That Gap: Analyzing the Student Skill Index, Fall 2013.)
When it comes to data security breaches, it’s been a tough stretch for retailers. Michaels, Target and Neiman Marcus- all recent victims of sizable breaches in which the personal and/or credit and debit card information of tens of millions of customers was compromised. So who handled it best from a PR standpoint? Here are the…
Thinking about starting or building a new business? If so, one of the best places to start is online. There are a number of channels that you can use to get your business off to a great start, but the most common are a website and/or blog along with some sort of social media page/profile.…