Comprise Takes a Bite Out of the Big Apple

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Last week, our team had the honor of traveling to New York for some team building and to receive our award for the Best Tech Campaign Award from PR Daily for our work telling the Zaiser Motors story. The 2022 Top Agencies Awards program highlights the best firms, agency leaders and teams alongside the top PR campaigns of the year.Hosted by Ragan Communications and PR Daily on May 10, at New York City’s storied Yale Club, the awards ceremony provided honorees the opportunity to come together and celebrate in person. The event featured Spotify’s global head of social media marketing, Ken Gibbs, as its special keynote speaker. What a treat!

“These awards recognize not only the hard work of agencies and their client partners, but the innovation we’re seeing in public relations as a whole with storytelling and brand building remaining particular areas of focus,” said Diane Schwartz, CEO of Ragan Communications and PR Daily, during the event.Winning this award is an incredibly gratifying honor! Not every public relations campaign helps a startup company generate over 100 earned media hits resulting in national and international coverage totaling an online readership of 5.31 billion with 7.14 million estimated online views. The Zaiser Motors coverage book is by far one of my favorite achievements at Comprise.“I think the biggest lesson we learned from our winning campaign is: Be ready! Sometimes in PR, we think certain stories will take off and others we find to be more of a hard sell. In this case, we knew we were doing all the right things but had no idea just how much the Zaiser story would blow up. Luckily, we were on point, but it’s important to always be ready; you never know which stories will soar — sometimes it can be the least expected,” said Doyle Albee, president and CEO of Comprise.We do the hard stuff and excel at telling stories that move our clients’ businesses forward. Let us tell your story. ‘Til next time, New York!

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