More than 80% of Gen Zers can identify a brand based solely on audio cues, per a recent social media branding report. In a world where attention spans are fleeting and digital content helps drive revenue, brands constantly seek new ways to captivate audiences. Enter brand sounds. While not necessarily a new phenomenon, “sonic memes”…
Struggling to make your writing easy to follow? Check out this blog post to learn how transitions can help you communicate your message clearly and effectively.
Even in the world of cannabis, social media is an essential element of any successful marketing strategy. Whether keeping in touch with friends and family, seeking inspiration or simply scrolling to fill spare time, nearly 4.5 billion people worldwide use social media for myriad reasons. Social media usage is now so deeply ingrained into our daily lives…
Your business may not have a product to sell, but that does not mean it can’t take advantage of TikTok’s impact in the social media marketing space. Launched in 2016, TikTok is one of today’s most popular social media networks and was the No. 1 downloaded social media platform in 2021. So much more than…
It’s said that there’s no single formula for success, but there are a few copywriting formulas that can help you achieve your communications goals. Copywriting is an essential element of any digital marketing campaign — and its goal is to compel our audience to do something… to take action after consuming our content. Whether the…
A recent report found that more than 80% of journalists who have been in the industry for 10 years or more said they rely on public relations (PR) for news. However, it’s important to note that more than 50% explained that they don’t use PR content when the content is either not relevant to the…
“Find a job you enjoy doing, and you will never have to work a day in your life.” – Mark Twain As a kid, I was lucky enough to have my grandparents living nearby, so I saw them often. My mother’s father didn’t like his job very much, and he spent most days longing for his…
You’ve likely heard a lot about “SEO” in the last decade. An acronym that stands for “search engine optimization,” SEO is the process of improving a website so that search engines like Google, Bing and others rank it highly on their results pages, thereby improving its visibility. With better visibility on search engine results pages…
At our agency, we tell the hard stories. We have clients who produce very technical solutions that impact you and me every day. So how do we write about something that’s complex but make it easy to understand and succinct for a targeted audience? Whether the content involves a news release, article, blog or social…
YouTube is currently (as of December 2021 for you archive readers) running an advertising campaign with the slogan “How to.” Searching “how to” on YouTube, Google, Twitter or any form of search engine reveals countless autofill results, from “how to tie a tie” to “how to ruin Christmas.” Regardless of the “how to” answer being…
Comprise earns national recognition for integrated communications capabilities!
We do the hard stuff to tell our clients’ stories.
From website design to B2B marketing to social media, we understand what it takes to tell your story in today’s digital age. That’s why Inc. and the MarCom Awards recognized our ability to make the complex compelling and relatable.