man editing digital audio on computer

The Rise of Brand Sounds: Adapting Communications Strategies to a New Generation

More than 80% of Gen Zers can identify a brand based solely on audio cues, per a recent social media branding report. In a world where attention spans are fleeting and digital content helps drive revenue, brands constantly seek new ways to captivate audiences. Enter brand sounds. While not necessarily a new phenomenon, “sonic memes”…

SEO (search engine optimisation) top view on wooden table with blocks

3 Copywriting Tips To Improve Your SEO and Boost Website Traffic

You’ve likely heard a lot about “SEO” in the last decade. An acronym that stands for “search engine optimization,” SEO is the process of improving a website so that search engines like Google, Bing and others rank it highly on their results pages, thereby improving its visibility. With better visibility on search engine results pages…

marketing ideas on a laptop

From Traditional to Tech: The Evolution of Marketing

When our agency launched over 30 years ago, it was done so as one of the first technology-focused PR agencies in Boulder and one of the first agencies to have a presence on what was then known as the “World Wide Web.” Three decades in business is bound to invoke a need for change in…