From Chaos to Cohesion: How Transitions Transform Your Writing
Struggling to make your writing easy to follow? Check out this blog post to learn how transitions can help you communicate your message clearly and effectively.
4/20 Day: A Celebration of Cannabis Advancement
Today is April 20. A day when thousands of advocates gather in cities across the United States to celebrate, in a myriad of ways, the cannabis plant. Now legal in some form in nearly half of the country, cannabis is not only honored, appreciated and praised on this annual holiday but is also campaigned for…
Networking 101: Professional Networking Tips and Tricks
Networking sounds like a good idea — you reach out to people from different backgrounds, choose to hang out with them and hear about new opportunities in life. The thing is, though — it can be daunting to start without some solid networking tips. Even though you want a career that makes you happy, and…
The Best TikTok Tools for B2B Businesses
Your business may not have a product to sell, but that does not mean it can’t take advantage of TikTok’s impact in the social media marketing space. Launched in 2016, TikTok is one of today’s most popular social media networks and was the No. 1 downloaded social media platform in 2021. So much more than…
How To Write Concisely in PR
Concise writing is a vital part of public relations, especially in the digital age. While this practice in PR and journalism comes from a history of saving space on newsprint, it continues to serve us well to communicate in a way that engages the reader and clearly communicates our message. Concise writing also challenges us…
From Traditional to Tech: The Evolution of Marketing
When our agency launched over 30 years ago, it was done so as one of the first technology-focused PR agencies in Boulder and one of the first agencies to have a presence on what was then known as the “World Wide Web.” Three decades in business is bound to invoke a need for change in…
How To Provide the Right Value To Your Audience
YouTube is currently (as of December 2021 for you archive readers) running an advertising campaign with the slogan “How to.” Searching “how to” on YouTube, Google, Twitter or any form of search engine reveals countless autofill results, from “how to tie a tie” to “how to ruin Christmas.” Regardless of the “how to” answer being…
Why Human Copywriters are Still Better than their AI Counterparts
As the technologies empowering artificial intelligence advance, it’s not difficult to envision a future in which machines have become more intelligent than human beings, bringing our sci-fi nightmares to life. From driving to decision-making, robots are now tackling tasks previously carried out by their human predecessors with unmatched ease, speed and accuracy. One such task…
Choosing the Right Social Platform for Your Company
Facebook, Instagram, Twitter, LinkedIn, YouTube, Reddit, TikTok — where do you even start if you are a new company? Social media is a necessary marketing tool for every business that wants to remain relevant and visible. In fact, 88% of marketers say that social media has helped increase exposure, with 79% pointing to increased traffic…
Copywriting vs. Content Marketing
Is there a difference between copywriting and content marketing? After all, copy is just the textual material used to create content aimed at promoting and selling your products and services, right? While many people — even marketers — use the terms interchangeably, copywriting and content marketing are not the same thing. To distinguish the difference,…