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Public Relations and Journalism: Better Together

Both of my parents were journalists when I was growing up, so when I told them I was going to study public relations in college, they both cringed. For a long time, journalists have thought of public relations professionals as adversaries. They may see us as nuisances at best and an insidious way for companies to sneak cleverly concealed advertisements into the news at worst…

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Landing the Media Coverage that Moves Clients’ Businesses Forward

While 2021 may have been a lot of things as we navigated COVID 2.0, 3.0 and 4.0, one thing it was not — light in the news department, particularly for our clients. Comprise’s efforts in 2021 resulted in more than 1,000 media hits across 20-plus clients. On average, that is nearly three pieces of coverage…

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How To Provide the Right Value To Your Audience

YouTube is currently (as of December 2021 for you archive readers) running an advertising campaign with the slogan “How to.” Searching “how to” on YouTube, Google, Twitter or any form of search engine reveals countless autofill results, from “how to tie a tie” to “how to ruin Christmas.” Regardless of the “how to” answer being…

What is AP Style Writing and Why is it Important in Communications?

From businesses to public safety organizations to government agencies, effective communications are critical to the success of any enterprise. Whether informing audiences, shaping public opinion, disseminating policies and programs, mobilizing the masses, entertaining people, or generating recognition around a company or product, communications professionals should leverage every tool in their tool belt to tell their…

Sniffing Out New Ways to Secure Client Coverage

Compriseagency places great importance on working with the local community. That’s why when Cindy Skalicky, the founder of On Point Communications, a Colorado-based consulting company, reached out to collaborate and tell the story of an extraordinary Colorado-based startup developing all-natural deodorants, we jumped at the opportunity! In 2017, Distilled Bath and Body was founded in…