We all know the value an article in The New York Times or appearing on “Good Morning America” brings to a company in establishing credibility and reaching audiences on a massive scale. The problem is EVERYONE wants that and is vying for those same spots. And more often than not, pursuing that big hit isn’t…
The transition out of a journalism career and into a public relations job is one that’s made all the time. And while many people make the change very successfully, it’s not without its challenges. My journey to PR was long and winding. After working in TV news for nearly 15 years, I moved from the…
The public relations industry is an ever-changing field that requires PR professionals to persistently stay up with the latest trends. In a profession that continuously changes with the times, it’s important to regularly update foundational tools. One essential tool to PR success is a media list. Accurate and up-to-date media lists are the foundation for…
A recent report found that more than 80% of journalists who have been in the industry for 10 years or more said they rely on public relations (PR) for news. However, it’s important to note that more than 50% explained that they don’t use PR content when the content is either not relevant to the…
Have you ever watched a movie where someone wakes up from a coma and has to acclimate to a new life after time moved on without them? Not to get hyperbolic, but that’s similar to how I felt stepping back into the world of public relations (PR) after nine years of being a stay-at-home mom.…
Both of my parents were journalists when I was growing up, so when I told them I was going to study public relations in college, they both cringed. For a long time, journalists have thought of public relations professionals as adversaries. They may see us as nuisances at best and an insidious way for companies to sneak cleverly concealed advertisements into the news at worst…
While 2021 may have been a lot of things as we navigated COVID 2.0, 3.0 and 4.0, one thing it was not — light in the news department, particularly for our clients. Comprise’s efforts in 2021 resulted in more than 1,000 media hits across 20-plus clients. On average, that is nearly three pieces of coverage…
YouTube is currently (as of December 2021 for you archive readers) running an advertising campaign with the slogan “How to.” Searching “how to” on YouTube, Google, Twitter or any form of search engine reveals countless autofill results, from “how to tie a tie” to “how to ruin Christmas.” Regardless of the “how to” answer being…
From businesses to public safety organizations to government agencies, effective communications are critical to the success of any enterprise. Whether informing audiences, shaping public opinion, disseminating policies and programs, mobilizing the masses, entertaining people, or generating recognition around a company or product, communications professionals should leverage every tool in their tool belt to tell their…
Compriseagency places great importance on working with the local community. That’s why when Cindy Skalicky, the founder of On Point Communications, a Colorado-based consulting company, reached out to collaborate and tell the story of an extraordinary Colorado-based startup developing all-natural deodorants, we jumped at the opportunity! In 2017, Distilled Bath and Body was founded in…