Rule #1: Open communication with the media is critical. Deion Sanders’ decision to ban a critical journalist breaks that rule. As a former college football player, I know negative press is frustrating, but building bridges — not walls — opens a path to a successful media relationship.
The San Francisco 49ers and Kansas City Chiefs are set to square off for professional football supremacy in Las Vegas, Nevada on Sunday, Feb. 11. Most of the week leading up to the game is dedicated to allowing international media members to interview players and coaches. As much as fans expect the players and coaches…
With Earth Day coming up, I’m reminded of the old adage that the best time to plant a tree is 25 years ago, and the second-best time is right now. The same is true of media training — especially if you’re a founder or executive with a big media interview coming up.