It doesn’t matter how disruptive your product or service is, how much it will improve people’s lives and the world at large or how effective the message is if you don’t have a way to find the right journalists, influencers and other members of the media with accurate and up-to-date contact details.
With options ranging from free online options to enterprise-level managed services, media monitoring solutions can be as basic or as advanced as you need. Today’s media monitoring is technologically advanced — machine learning tools, sophisticated algorithms and powerful processors are used to track, organize and bring mentions together from across the entire media landscape. But with numerous options out there claiming to be the best and most comprehensive, it can be difficult to figure out where to begin.
From market forecasts to tech trends and more, every company has a “what’s to come” story to tell. Although attempting to tie your company’s message into this seemingly annual tradition is certainly a sound strategy, publications are often bombarded by competitors offering similar stories. To drive the optimal results for your organization, how can you make sure your prediction piece stands out?
Has your inbox started blowing up yet with emails from your favorite charities asking for your financial support? Between this week’s Giving Tuesday, next week’s Colorado Gives Day and year-end appeal campaigns, ’tis the season for Colorado’s nearly 20,000 registered nonprofit organizations to ask for your financial support.
I started doing public relations for a Fortune 500 company before a few things we take for granted today even appeared on the scene:
CDs were just coming out, and the titles were limited. I drove to my first job still poking cassette tapes into my car stereo, and I went for a run every day carrying a Sony Walkman.
When it comes to public relations, you may sometimes find yourself in a “chicken and egg” scenario, needing press to get clients and needing clients to get press.
Recently, I attended WordCamp Denver, a conference where all of us WordPress geeks get together to share tips and discuss the latest and best web dev industry standards. No matter the level of experience you have with WordPress, there is something you can learn at WordCamp.
This year, I attended my eighth (!!!) MozCon in Seattle. On the way to the convention center from the airport, my Lyft driver asked what brought me to town, and I told him I was attending one of the world’s largest and best conferences on search engine optimization. There was a thoughtful pause before he asked me, “how do you optimize search engines?”
I’m often asked, especially by students, what skills are most important to a successful career in public relations. I find they are usually expecting to hear my take on the “usual suspects” list — strong news writing skills, the ability to pitch a story, organization, etc
You’re browsing sports highlights by the pool, drinking a brew, when you see it right there on your Instagram: an ad for the set of golf clubs you’ve been eyeing. “How did they know?” you ask. The answer is Facebook’s pixel. This simple piece of code is a marketer’s secret weapon; once installed on a website…