People need a good reason to spend their money on your stuff. But time is precious and YouTube ads are annoying, so how do you push sales without advertising? Content Marketing is the answer. It is the art and science of communicating without selling. But, HOW?! Before you freak out and ask your social media…
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What is this Facebook “Graph Search” we keep hearing about? What does it mean for my personal Facebook profile? What does it mean for my clients’ Facebook pages? Let’s start from the beginning. On Tuesday, January 15, 2013, Facebook CEO Mark Zuckerberg invited a select group of people from around the world to attend the…
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The following is an excerpt from our October Social Media Breakfast presentation by Dan Nolan, the SEO manager at Vail Resorts. To learn more about these events, check out our Facebook page. This was also featured in our February 2013 newsletter. __________________________________________________ If you have a site architecture issue, then you’re not performing as well…
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A colleague recently showed me an excerpt from an SEO book written in 2011 (was that REALLY two years ago?!) and wanted to make sure it was still accurate for today’s search practices. You may be thinking that was ONLY two years ago, right? How much can things possibly change in such a brief period…
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“Don’t believe everything you read on the Internet.” – Abraham Lincoln Clearly, a made-up quote. Lincoln would have said it far better than that. Sadly, many other made-up quotes and stories make the rounds online every day. Many are reasonably harmless, but others are impacting some of the most important decisions we face. The recent…
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I recapped my first CES trip with my 91-year-old grandfather. I told him all about the new toys coming out this year, starting with the new Audi Connect car that drives and parks itself, using your iPhone as its key. He mentioned that at the 1939 World’s Fair, General Motors introduced a self-driving car. This…
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CES 2013 was the biggest show yet – with more than 150,000 people in attendance including 3,250 exhibitors across 1.9 million square feet of exhibit space. At CES 2013, I saw two major trends emerge: the “smart home” and the emergence of fitness and health consumer gadgets to fit every lifestyle. People have been talking…
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Carefully targeted, personalized visual content is becoming more important within most PR programs and is a great way for even small brands to get attention and visibility. One of our clients, Waxing the City (WTC, a growing chain of waxing salons), is in the early stages of a national branding launch. To gain attention as…
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As we zing around our daily lives living on mobile devices, what we expect to see on websites is changing. That 1,440 pixel-wide website your company built a few years ago with the elaborate background imagery and flash intro doesn’t do anyone any good when they’re on a 3G network with one bar. Need that phone number or…
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At Metzger Associates, we build our clients’ corporate, product and service brands. Though most people associate personal branding with celebrities, there are many opportunities to build personal brands for ourselves within the professional communities. We can use some of the same strategies to develop our own personal brands as we do for clients. Messaging and…
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If you’re like me, the holidays are a mixed bag of emotions. On one hand, you love giving gifts to friends and family; on the other hand, shopping for the perfect gift for the ones you love can cause moderate to severe episodes of panic, obsession and, occasionally, hyperventilation. So, let’s all take a deep…
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Our last Social Media Breakfast featured Dan Nolan, the SEO manager at Vail Resorts. Dan and I have been colleagues for a while, and I really enjoy his perspective on building SEO as an integrated business practice instead of as an add-on service. Before he took the floor to talk about how site architecture impacts…
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