Trade Show PR/Public Relations: Maximizing Value in Business World

Trade shows have long been a valuable platform for businesses to showcase their offerings, connect with industry peers and build brand recognition. In the post-pandemic business world, maximizing the public relations value derived from trade shows is crucial as physical events regain prominence. By employing effective strategies, businesses can leverage these in-person gatherings to generate…

laptop with boulder symphony website pulled up on the browser next to notebook, glasses and coffee mug

Assessing the Boulder Symphony & Music Academy Website Redesign Project Plan

Comprise recently collaborated with the Boulder Symphony & Music Academy on a comprehensive rebranding project encompassing the organization’s visual identity and website. In 2023, the Boulder Symphony & Music Academy proudly unveiled its new logo to the public, followed by the launch of its revamped website. And I can tell you firsthand that there’s nothing…

Navigating the Microchip Situation: What Your Business Needs to Know

Microchips have become universal in our modern world, powering everything from smartphones and laptops to cars and medical devices. These tiny electronic components are vital for functioning across various technologies by helping process vast amounts of data in real time to help us create connections, work efficiently and stay safe. As our reliance on technology…

Bytes and Bylines — The Quirky Union of PR and AI

Artificial intelligence has rapidly evolved from a trendy buzzword into a technology with widespread real-world applicability. Just look at ChatGPT’s explosive rise in recent months. Many businesses already use AI-powered tools to streamline their processes — including public relations, where we are seeing significant effects of AI helping with everything from pitching to content creation.…

A dumpster cart full of trash against a concrete wall.

Avoid “Trash” Messaging Campaigns this Earth Day

Reading, watching or listening to anything these days without encountering an advertisement promoting some form of sustainability messaging is difficult. I feel like I hear ExxonMobil championing its commitment to “advancing climate solutions” almost every morning on NPR. These ads always elicit an exasperated huff while brushing my teeth, and all I can think is,…