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How a Website Boosts Your Communications Plan in 2024

News articles, blog posts and social media posts — oh my! In today’s whirlwind of communications, 62% of business buyers say they generally feel like they’re communicating with separate departments, not one company. Amidst this busy, noisy digital landscape, understanding how a website boosts your communications plan in 2024 is vital for survival. With digital marketing…

man editing digital audio on computer

The Rise of Brand Sounds: Adapting Communications Strategies to a New Generation

More than 80% of Gen Zers can identify a brand based solely on audio cues, per a recent social media branding report. In a world where attention spans are fleeting and digital content helps drive revenue, brands constantly seek new ways to captivate audiences. Enter brand sounds. While not necessarily a new phenomenon, “sonic memes”…

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Exploring AI-Generated Imagery: Potential, Limitations and Considerations

In May 2023, fake AI-generated images accompanied a false report of an explosion at the Pentagon, causing confusion and triggering a small dip in the stock market. The incident sparked public discussion and debate regarding the use of machine-created imagery and how to determine whether an image was generated by AI. But is the hype…

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Human vs. AI Writing: Which One is Better?

As of August 2023, artificial intelligence-generated copy is used across myriad of applications. From chatbots and virtual assistants to content curation, creative writing and even news reporting, nearly two-thirds of business leaders plan to use AI writing tools to bolster their content marketing efforts this year. The robot revolution is definitively here. AI-generated copy is…

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Code Writing Code — AI’s Role in the Website Development Process

Artificial intelligence is changing the digital world. Generative AI tools make content creation, image generation and other complex operations possible based on simple instructions. Code generation for website development is one example of a place where AI is already making a sizable impact. Developing code can be very complex, and subtle differences in the way…