Like many of you, I struggle with the seemingly never-ending flood of emails. The folks at Evernote — one of my favorite services — gave me the chance to explain how I use Evernote to manage email. Take a look!
On February 13, Eric Alterman, a professor of journalism at Brooklyn College and the CUNY Graduate School of Journalism, published an article titled “How P.R. Is Killing Journalism: And why that’s a problem even if you’re not a journalist.” That mindset is severely damaging to the relationship between PR professionals and journalists…
Whether you are looking to send a press release, set up media monitoring or choose a media database, you have many, many options from which to select. But where should you start? It can be overwhelming to determine which of these options is best for your company.
Agencies are often very fast-paced, competitive environments. An agency employee juggles multiple accounts and clients and works well beyond the standard 9 to 5. It’s not unheard of to have days where you have so much work that you don’t have time to eat lunch. However, there are people who love the flurry of activity.
That caught your eye, didn’t it? Charmin’s spectacular Tweet referencing the latest Thor movie was short-lived — it was removed soon after it was posted — but thanks to a quick screenshot it’s still circulating the Internet. It’s a perfect example of clever social media communication from brand to consumer.
You’re getting your business off the ground and one important marketing essential is to have a website. After all, this is the best place for customers to learn more about your company and the best place for them to get in touch with you. Just like the rest of your marketing materials…
In college, we spent quite a bit of time learning how to format a “press release.” The idea was that reporters and editors would take a well-written release, edit it slightly, and print it. It was important to leave room for editing and slugging and all the manual copy manipulation that might happen.
Panda 4.0 | This week Google announced that they would begin rolling out an algorithm update on May 20. This will be version 4.0 of the infamous Panda updates that have vexed site administrators for the past three years. However, at first blush this Panda may not be as ornery as its predecessors.
But some things never change. After a decade covering wars, editing magazines and reporting on a new industry called “high-tech,” I founded Metzger Associates in 1991 – one of the nation’s first technology-focused PR agencies. Driven by my journalist genes, nose for news and compulsion to write about every Industrial Revolution paradigm shift…
Just how prepared are recent college grads to enter the job market? A recent study revealed major gaps in what students perceive as their workforce readiness and what hiring managers think. (Chegg: Bridge That Gap: Analyzing the Student Skill Index, Fall 2013.)