Forbes recently published an article titled “Vaclav Havel and the Velvet Revolution in the Age of Social Media”. Having spent time studying in the Czech Republic, and recalling that social media didn’t exist during the Velvet Revolution, I wondered what might have happened if such technology had been in the hands of the 500,000 citizens…
DetailsThis great infographic from Mashable points out how Pinterest is driving more traffic to retail sites than G+, but I’m not sure that’s a fair comparison. As much as I want to believe G+ is changing the game, I don’t see it yet. So, I’m not surprised that Pinterest, Yahoo!, Twitter, YouTube and Facebook are…
Details
It seems as though the economy is finally taking off, at least that’s what it looked like at the Consumer Electronics Show (CES) in January. This year, CES broke attendance records with more than 153,000 people descending on the Las Vegas Convention Center to see the latest electronic gadgets. This show remains the largest tradeshow…
Details
Today, it would be too easy to write about the Change.org petition that got more than 100,000 online signatures in 24 hours. I could go on forever about how social media is changing the balance of power between corporations and consumers. Instead, I’d like to ask this simple question: what in the hell did you think…
Details
At least once a week I see a tweet about how interns should not be doing a company’s social media. Many people can cite the epic Marc Jacobs intern Twitter meltdown as a reason, but the major argument against an intern creating strategy for your social media campaign is that they don’t know enough about…
Details
Recently, Forbes Magazine featured a story titled, “Why Millennial Women Are Burning Out At Work By 30.” I am nowhere near 30 but I still found this alarming, and somewhat familiar. Busy young women are turning to prescription drugs and therapy just to get through their work days. I’m a Millennial Woman, and I have…
Details
The information coming out of Penn State becomes more disturbing by the hour. At this point, Jerry Sandusky is facing 40 criminal counts for sexually abusing children. Football coach Joe Paterno has been fired. Graham Spanier, one of the nation’s longest-serving and highest-paid university presidents, voluntarily resigned, and will no longer serve on the board…
Details
Starting in 1991, Metzger Associates was one of the nation’s first high-tech public relations agencies – and one of the last left thriving after the decline of traditional media. From the first websites to the first social media campaigns, we’ve re-invented our team in 2011 to become one of the first fully integrated digital communications…
Details
Put your data where your mouth is The SEO community has been quick to proclaim that Google+ Business Pages will be good for a company website’s SEO: Use Google Plus for your business website and you will be guaranteed to see an increase in your SEO rankings. -Zachary Williamson Google will obviously monitor activity and…
Details
The saying “a picture is worth a 1,000 words” may now mean more brand success using the new, free photo-sharing application, Instgram . Yesterday afternoon, I read this article on American Express OPEN Forum, How Instagram Can Help Spread Your Beverage Brand’s Message. My first thought was, “now I’m going to have to create yet…
DetailsIt’s no secret the disdain I feel for United Airlines. That said, I found this great ad from the ’90s on YouTube: I love this message (even though he refers to “phones and faxes” rather than “emails and social networks”). “We used to do business with a handshake,” the speaker says. In the end, he…
DetailsI’ve been called a lot of things in my day. When I began wearing the hat of an SEO specialist at Metzger, that list grew longer— some for the better, some for the not so better. Say what you want about PR professionals (no, don’t. Jill Thompson scares me.), but my approach to SEO has…
Details