Pro Bono PR Work at Metzger Associates

Several of us at Metzger Associates offer our expertise as writers, event planners and social media strategists to help out nonprofit organizations through pro bono work. Nonprofits depend mostly on government and corporate funding, and individual donations to cover basic operating costs. Pro bono services contribute to important but peripheral business functions such as public…

blackfish

Sink or Swim? How has SeaWorld fared in the “Blackfish” maelstrom of bad PR?

“Blackfish,” Gabriela Cowperthwaite’s independent documentary that took the country by storm, premiered in January at the Sundance FilmFestival. Since its debut, the movie has received the sort of exposure that most filmmakers – both independent and mainstream – can only dream about. For those of you who have been living under a rock, the plot…

I Want a Cubicle, Seriously

Working from home, a coffee shop or other locale has become more acceptable and even expected for some employees. Staying connected is easy, so why not blow a morning working at a coffee roaster, right? For me though, the concept seems nice but doesn’t quite stack up to the actual workplace. I like working at…