Public relations professionals today are—rightly so—highly focused on the rapidly changing media landscape and how to harness social media for the good of their companies and clients. However, great value remains in good old fashioned media relations—developing a strong pitch to a carefully targeted reporter who then writes a positive story. Metzger began pitching a…
This month, I had the privilege of attending the first-ever WILD Summit hosted by the Women’s Council of CU Boulder’s Deming Center, and what a privilege it was. This one-day leadership development conference was sold out, and attendees included more than 300 women (and some men, too) in both distinguished and up-and-coming business leadership roles.…
With the proliferation of smartphones, mobile data is suddenly infinitely more important to people who might want to use it to their advantage in a bad way. As such, it’s important that we take proper steps to keep that from happening. But often times, people don’t realize what these steps are and thus risk becoming…
People need a good reason to spend their money on your stuff. But time is precious and YouTube ads are annoying, so how do you push sales without advertising? Content Marketing is the answer. It is the art and science of communicating without selling. But, HOW?! Before you freak out and ask your social media…
What is this Facebook “Graph Search” we keep hearing about? What does it mean for my personal Facebook profile? What does it mean for my clients’ Facebook pages? Let’s start from the beginning. On Tuesday, January 15, 2013, Facebook CEO Mark Zuckerberg invited a select group of people from around the world to attend the…
The following is an excerpt from our October Social Media Breakfast presentation by Dan Nolan, the SEO manager at Vail Resorts. To learn more about these events, check out our Facebook page. This was also featured in our February 2013 newsletter. __________________________________________________ If you have a site architecture issue, then you’re not performing as well…
A colleague recently showed me an excerpt from an SEO book written in 2011 (was that REALLY two years ago?!) and wanted to make sure it was still accurate for today’s search practices. You may be thinking that was ONLY two years ago, right? How much can things possibly change in such a brief period…
“Don’t believe everything you read on the Internet.” – Abraham Lincoln Clearly, a made-up quote. Lincoln would have said it far better than that. Sadly, many other made-up quotes and stories make the rounds online every day. Many are reasonably harmless, but others are impacting some of the most important decisions we face. The recent…
I recapped my first CES trip with my 91-year-old grandfather. I told him all about the new toys coming out this year, starting with the new Audi Connect car that drives and parks itself, using your iPhone as its key. He mentioned that at the 1939 World’s Fair, General Motors introduced a self-driving car. This…
CES 2013 was the biggest show yet – with more than 150,000 people in attendance including 3,250 exhibitors across 1.9 million square feet of exhibit space. At CES 2013, I saw two major trends emerge: the “smart home” and the emergence of fitness and health consumer gadgets to fit every lifestyle. People have been talking…
Comprise earns national recognition for integrated communications capabilities!
We do the hard stuff to tell our clients’ stories.
From website design to B2B marketing to social media, we understand what it takes to tell your story in today’s digital age. That’s why Inc. and the MarCom Awards recognized our ability to make the complex compelling and relatable.