What is “Brand Journalism?”

I came across a good article from Tom Foremski at ZDNet recently about how some public relations people are starting to coin the term “brand journalism” to describe what they do. I must say, I was intrigued as apparently some PR practitioners representing certain brands are starting call themselves “journalists” and this concept is really…

A Bear

Hiring a Social Media Manager

Should they have 5-plus years experience? Be younger than 25? A bear? A couple of weeks ago Twitter went bananas with posts and responses to an article written by Cathryn Sloane with the oh-so-inflammatory title: “Why Every Social Media Manager Should Be Under 25.” Response articles were posted everywhere. My personal favorite suggested a grizzly…

Digitalize the Vote

It’s about time the United States began to move elections online. The old process of manually registering to vote and traveling to a voting center is outdated. To begin to modernize the process, New York lawmakers introduced the Voter Empowerment Act of New York on June 7. According to Mashable, the Voter Empowerment Act digitalizes…