When our agency launched over 30 years ago, it was done so as one of the first technology-focused PR agencies in Boulder and one of the first agencies to have a presence on what was then known as the “World Wide Web.” Three decades in business is bound to invoke a need for change in…
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“I want to reach the point where people hear my name and immediately think of real country music.” – George Strait While we’re not as interested as Mr. Strait in being known for country music, we do want people to hear our name and not immediately think we are only a traditional public relations firm. …
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At our agency, we tell the hard stories. We have clients who produce very technical solutions that impact you and me every day. So how do we write about something that’s complex but make it easy to understand and succinct for a targeted audience? Whether the content involves a news release, article, blog or social…
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It’s a new year and you’re thinking your company might be up for a rebrand, but should you? There are countless reasons why a company could rebrand, but it’s important to make sure you’re doing it for the right reasons — and doing it properly. If you’re on the fence about making the big change, take a look at some reasons why you might opt to rebrand…
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Both of my parents were journalists when I was growing up, so when I told them I was going to study public relations in college, they both cringed. For a long time, journalists have thought of public relations professionals as adversaries. They may see us as nuisances at best and an insidious way for companies to sneak cleverly concealed advertisements into the news at worst…
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Remember in elementary school when you wouldn’t dare buy that new velvet tracksuit that surely made you look like a walking lampshade until one of your cooler friends assured you that everyone was wearing them? Of course, you wouldn’t dream of wearing that dreaded thing just because your mom said you looked cute. Why? When…
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While 2021 may have been a lot of things as we navigated COVID 2.0, 3.0 and 4.0, one thing it was not — light in the news department, particularly for our clients. Comprise’s efforts in 2021 resulted in more than 1,000 media hits across 20-plus clients. On average, that is nearly three pieces of coverage…
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YouTube is currently (as of December 2021 for you archive readers) running an advertising campaign with the slogan “How to.” Searching “how to” on YouTube, Google, Twitter or any form of search engine reveals countless autofill results, from “how to tie a tie” to “how to ruin Christmas.” Regardless of the “how to” answer being…
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As the technologies empowering artificial intelligence advance, it’s not difficult to envision a future in which machines have become more intelligent than human beings, bringing our sci-fi nightmares to life. From driving to decision-making, robots are now tackling tasks previously carried out by their human predecessors with unmatched ease, speed and accuracy. One such task…
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As we enter 2022, now is a great time to look back on how public relations evolved during the course of this unique year. Over the years, public relations has become far more than just press releases. PR is now an integrated culmination of branding, strategy, content creation, digital marketing and more. Now more than…
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‘Twas the night before Christmas, and all over Slack All the staffers were stirring, prepared to read this short “look back.” 2021 was a year for the books. The last 12 months had “mappers”* all on the hook. Our growth spiked quickly, which made Doyle’s eyes twinkle, Hiring nine new employees, including one Sprinkles**. Lauren…
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Facebook, Instagram, Twitter, LinkedIn, YouTube, Reddit, TikTok — where do you even start if you are a new company? Social media is a necessary marketing tool for every business that wants to remain relevant and visible. In fact, 88% of marketers say that social media has helped increase exposure, with 79% pointing to increased traffic…
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