Bytes and Bylines — The Quirky Union of PR and AI

Artificial intelligence has rapidly evolved from a trendy buzzword into a technology with widespread real-world applicability. Just look at ChatGPT’s explosive rise in recent months. Many businesses already use AI-powered tools to streamline their processes — including public relations, where we are seeing significant effects of AI helping with everything from pitching to content creation.…

A dumpster cart full of trash against a concrete wall.

Avoid “Trash” Messaging Campaigns this Earth Day

Reading, watching or listening to anything these days without encountering an advertisement promoting some form of sustainability messaging is difficult. I feel like I hear ExxonMobil championing its commitment to “advancing climate solutions” almost every morning on NPR. These ads always elicit an exasperated huff while brushing my teeth, and all I can think is,…

Cannabis Social Media Copywriting Do’s and Don’ts

Even in the world of cannabis, social media is an essential element of any successful marketing strategy. Whether keeping in touch with friends and family, seeking inspiration or simply scrolling to fill spare time, nearly 4.5 billion people worldwide use social media for myriad reasons. Social media usage is now so deeply ingrained into our daily lives…

smart watch, health tech, med tech, medical devices

Health Tech Trends to Watch in 2023

Since the beginning of the COVID-19 pandemic, health care technology has evolved as patients become more comfortable with telehealth visits, which is one of the health care industry’s fastest-growing integrations. Likewise, remote patient monitoring (RPM) and wearable medical devices are now essential to monitoring patients’ symptoms and a key factor in preventative health care. Alternative…