Even in the world of cannabis, social media is an essential element of any successful marketing strategy. Whether keeping in touch with friends and family, seeking inspiration or simply scrolling to fill spare time, nearly 4.5 billion people worldwide use social media for myriad reasons. Social media usage is now so deeply ingrained into our daily lives…
Since the beginning of the COVID-19 pandemic, health care technology has evolved as patients become more comfortable with telehealth visits, which is one of the health care industry’s fastest-growing integrations. Likewise, remote patient monitoring (RPM) and wearable medical devices are now essential to monitoring patients’ symptoms and a key factor in preventative health care. Alternative…
When I started college, I wrote down a list of things I did that made me feel “grown up” to help combat the fear and imposter syndrome I was feeling. It included things like: “Helped a friend move in exchange for pizza,” “drove a friend to the airport” and “sent a fax.” I haven’t kept…
Networking sounds like a good idea — you reach out to people from different backgrounds, choose to hang out with them and hear about new opportunities in life. The thing is, though — it can be daunting to start without some solid networking tips. Even though you want a career that makes you happy, and…
The transition out of a journalism career and into a public relations job is one that’s made all the time. And while many people make the change very successfully, it’s not without its challenges. My journey to PR was long and winding. After working in TV news for nearly 15 years, I moved from the…
Your business may not have a product to sell, but that does not mean it can’t take advantage of TikTok’s impact in the social media marketing space. Launched in 2016, TikTok is one of today’s most popular social media networks and was the No. 1 downloaded social media platform in 2021. So much more than…
The public relations industry is an ever-changing field that requires PR professionals to persistently stay up with the latest trends. In a profession that continuously changes with the times, it’s important to regularly update foundational tools. One essential tool to PR success is a media list. Accurate and up-to-date media lists are the foundation for…
Clients generally have big public relations goals. Usually, they are excited about their brand story and have huge (sometimes irrational) expectations of their PR efforts. While dream goals are beneficial, it’s essential to ensure they’re realistic. Clients ask me, “Can you get me in Forbes, The New York Times or The Wall Street Journal?” more…
It’s said that there’s no single formula for success, but there are a few copywriting formulas that can help you achieve your communications goals. Copywriting is an essential element of any digital marketing campaign — and its goal is to compel our audience to do something… to take action after consuming our content. Whether the…
If I were to tell the earliest pioneers in the field of public relations that PR would become immersed in high-technology industries, they may not have believed me. Why? Even in today’s society, not all people understand what public relations is, let alone what tech PR is! Fact: A specialized tech PR firm can offer…