More than 55% of the world’s population uses social media. As one of the world’s 4.33 billion social media users, I utilize various social media platforms to stay connected to friends, stay current on events and connect with brands that I love, but companies across organizations are leveraging the power of social media to raise…
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Compriseagency places great importance on working with the local community. That’s why when Cindy Skalicky, the founder of On Point Communications, a Colorado-based consulting company, reached out to collaborate and tell the story of an extraordinary Colorado-based startup developing all-natural deodorants, we jumped at the opportunity! In 2017, Distilled Bath and Body was founded in…
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Recently, a wonderful book recommendation came my way from a fellow teammate. I’m always looking for my next read so I thought, why not? I read Pause. Breath. Choose: Become the CEO of Your Well-Being by Naz Beheshti. The simple advice offered helps better manage my energy and all-around efficiency as a public relations professional.…
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Sustainable. Sleek. Stirring. Comprise’s client, Zaiser Motors, is seizing the opportunity to use the latest technologies to provide the automotive industry with a motorcycle that can do it all. The new Electrocycle™ by Zaiser Motors is breaking barriers and redefining the design of electric vehicles. This product not only has a 300-mile range and 120…
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What’s the difference and how do they work together to drive the results that matter? Is there a difference between copywriting and content marketing? After all, copy is just the textual material used to create content aimed at promoting and selling your products and services, right? While many people — even marketers — use the…
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We work with a lot of different clients: some have deep experience working with public relations agencies — they know what they want and how they want it done — and others who’ve never hired an agency. When working with a PR agency, there are a few common concerns that every organization faces. By addressing…
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As we enter this post-pandemic world, the only thing that’s certain is that people are making changes. While many people are returning to the office, some are deciding not to return to work at all, and others yet are changing careers and even moving across the country. How does this impact us as PR professionals?…
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In this video, Adison Young, Art Director & Web Developer at Comprise, teaches us about how to know when your branding needs an update– after all, branding defines the mission, vision and values of your company! So, does your branding need an update? Stay tuned and learn how to assess brand elements, the importance of…
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In this video, Jennifer Stevens, Creative Director at Comprise, talks about the importance of website accessibility in order to make your website a place for everyone. As a business owner, it is important to recognize that about 57 million Americans have some sort of disability ranging from color blindness to deafness– all affecting the way…
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You may have seen the term “media literacy” a lot over the last few years, likely alongside some alarming statistics, like the fact that 33% of Americans say they have “no trust” in mass media organizations in the U.S. This number has been steadily rising over the last several years, and communications professionals believe media…
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In this video from Fort Collins Startup Week 2021, Comprise’s Director of Public Relations, Melissa Christensen and COO/CSO, Amy Leger share effective strategies on grabbing the attention of reporters and editors when pitching, especially as the pandemic has shifted the way we all work. Your company may have updates to share — but are they…
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Vaccine rollouts, reopening of businesses and students’ return to school signals our “new normal” is on the horizon. The question, however, is what is this elusive “new normal” we’ve been hearing about since the start of the pandemic? The spread of the coronavirus has altered every business and marketplace across the globe, leaving us to…
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