As we enter 2022, now is a great time to look back on how public relations evolved during the course of this unique year. Over the years, public relations has become far more than just press releases. PR is now an integrated culmination of branding, strategy, content creation, digital marketing and more. Now more than…
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‘Twas the night before Christmas, and all over Slack All the staffers were stirring, prepared to read this short “look back.” 2021 was a year for the books. The last 12 months had “mappers”* all on the hook. Our growth spiked quickly, which made Doyle’s eyes twinkle, Hiring nine new employees, including one Sprinkles**. Lauren…
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Facebook, Instagram, Twitter, LinkedIn, YouTube, Reddit, TikTok — where do you even start if you are a new company? Social media is a necessary marketing tool for every business that wants to remain relevant and visible. In fact, 88% of marketers say that social media has helped increase exposure, with 79% pointing to increased traffic…
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New year, new trends! 2021 is coming to a close, and it’s time to figure out what to expect in the world of web design come 2022. Now, more than ever, we are living in a time where the user attention span is continuously diminishing. Websites don’t have long to make an impactful first impression…
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When trend spotters predicted how public relations would look in 2021, they put an emphasis on authenticity. I agree — being authentic is important for any brand, especially in a time of rampant misinformation. However, I think authenticity is more than just telling the truth. Recently, we’ve discussed strategies with myriad clients that involve appealing…
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Like many fans of the Denver Broncos, I was saddened last week to see Von Miller traded. Broncos fans will long remember Super Bowl 50 as the game Miller won for the team almost single-handedly. Stifling NFL MVP Cam Newton for most of the game and forcing two fumbles that led to two Denver touchdowns…
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With the growing labor shortages in the restaurant industry, Valyant AI has risen to the challenge in support of easing the ordering process at quick-service restaurants (QSR). Founded in 2017, this Denver-based startup has worked tirelessly to develop a conversational AI platform for the QSR industry. Also known as “Holly,” Valyant AI’s system integrates with…
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From businesses to public safety organizations to government agencies, effective communications are critical to the success of any enterprise. Whether informing audiences, shaping public opinion, disseminating policies and programs, mobilizing the masses, entertaining people, or generating recognition around a company or product, communications professionals should leverage every tool in their tool belt to tell their…
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I’ve always loved to travel. So, after much deliberation and sending our two daughters off to college, my husband and I sold our house and hit the road in our new fifth-wheel camper. However, as the COO and client services officer here at Comprise, this transition has created the interesting challenge of leading the agency…
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Traveling to a new city for business with or on behalf of a client can often lead to unexpected situations. Sometimes, delayed flights, less-than-ideal weather and many other factors associated with traveling are simply out of our control. However, preparing ahead of time and taking charge of what can be controlled will set you up…
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At what age do you begin your professional development? Trick question! That’s like asking a flower, “When will you bloom?” The flower grows when it is ready — and the same goes for budding, public relations (PR) professionals. My introduction to professionalism was when I decided to pursue a strategic communication degree during my freshman…
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“Who knows who is both your best friend and brother…” especially in the business world. Based on Glassdoor’s numbers, your chances of getting a job offer are statistically significantly better (2.6% to 6.6% higher) if you were referred by a current employee than if you weren’t. Personal connections are crucial in business. People want to…
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