Are You Crafting the Right Social Media Copy? There are so many different ways that your brand can participate in social media. When drafting the social media copy for posts across platforms, do you want your tone to be entertaining, funny or witty? Do you want to sound informed, knowledgeable or professional? Regardless of your…
You can attend numerous classes in an attempt to be as prepared as possible for a career in public relations, but nothing shapes you more than stepping into the real world and learning through involvement. That is what the Comprise shadow program is all about.As I reflect upon the past year, I credit much of…
Social media has grown exponentially since its inception. For some users, it’s a place where they can keep up with their friends. For others, they use it as their diary to the world. For businesses, specifically businesses that are utilizing public relations to promote their brand, social media serves as a way to grow their…
Have you ever watched a movie where someone wakes up from a coma and has to acclimate to a new life after time moved on without them? Not to get hyperbolic, but that’s similar to how I felt stepping back into the world of public relations (PR) after nine years of being a stay-at-home mom.…
Job searching can be scary. It can be overwhelming to search through an array of career sites, industries and roles found online. Additionally, the overarching term of public relations comes with many layers: PR often intertwines with marketing, strategy, communications, social media and more. However, with adequate research, personal brand management and a solidified approach,…
A website provides credibility and is an incredible way to market your business. Being accessible online is an invaluable investment these days. We live in a technology-driven world — if you don’t keep up, you’re falling behind. So how do you know when it’s time to invest in a website redesign? A few questions to…
A successful social media rebranding strategy includes understanding your goals and your audience. If you think it might be time for an update, here are some tips for rebranding your business on social media. TAKE A HOLISTIC LOOK AT YOUR CURRENT SOCIAL MEDIA STRATEGY The first step in social media rebranding is to identify and…
When our agency launched over 30 years ago, it was done so as one of the first technology-focused PR agencies in Boulder and one of the first agencies to have a presence on what was then known as the “World Wide Web.” Three decades in business is bound to invoke a need for change in…
While we’re not as interested as Mr. Strait in being known for country music, we do want people to hear our name and not immediately think we are only a traditional public relations firm. So today, we are excited to enter a new era as we become Comprise. Clearly, such a departure from the naming…
At our agency, we tell the hard stories. We have clients who produce very technical solutions that impact you and me every day. So how do we write about something that’s complex but make it easy to understand and succinct for a targeted audience? Whether the content involves a news release, article, blog or social…