What is AP Style Writing and Why is it Important in Communications?

From businesses to public safety organizations to government agencies, effective communications are critical to the success of any enterprise. Whether informing audiences, shaping public opinion, disseminating policies and programs, mobilizing the masses, entertaining people, or generating recognition around a company or product, communications professionals should leverage every tool in their tool belt to tell their…

What’s the Point of Professional Development? Knowledge Gained During My Transition From an Intern to a Full-Time Account Coordinator

At what age do you begin your professional development? Trick question! That’s like asking a flower, “When will you bloom?” The flower grows when it is ready — and the same goes for budding, public relations (PR) professionals.My introduction to professionalism was when I decided to pursue a strategic communication degree during my freshman year…

How You Can Improve Your Content Strategy

“Content is king.”  Bill Gates famously wrote about content’s importance back in 1996, just as the dot-com bubble was growing. Since his essay, the dot-com bubble grew and popped, pound signs became hashtags and the previously never-existing word “google” became a frequently used verb. Gates’ insight on the importance of content could not be more…

Sniffing Out New Ways to Secure Client Coverage

Compriseagency places great importance on working with the local community. That’s why when Cindy Skalicky, the founder of On Point Communications, a Colorado-based consulting company, reached out to collaborate and tell the story of an extraordinary Colorado-based startup developing all-natural deodorants, we jumped at the opportunity! In 2017, Distilled Bath and Body was founded in…