Bytes and Bylines — The Quirky Union of PR and AI

Artificial intelligence has rapidly evolved from a trendy buzzword into a technology with widespread real-world applicability. Just look at ChatGPT’s explosive rise in recent months. Many businesses already use AI-powered tools to streamline their processes — including public relations, where we are seeing significant effects of AI helping with everything from pitching to content creation.…

A dumpster cart full of trash against a concrete wall.

Avoid “Trash” Messaging Campaigns this Earth Day

Reading, watching or listening to anything these days without encountering an advertisement promoting some form of sustainability messaging is difficult. I feel like I hear ExxonMobil championing its commitment to “advancing climate solutions” almost every morning on NPR. These ads always elicit an exasperated huff while brushing my teeth, and all I can think is,…

smart watch, health tech, med tech, medical devices

Health Tech Trends to Watch in 2023

Since the beginning of the COVID-19 pandemic, health care technology has evolved as patients become more comfortable with telehealth visits, which is one of the health care industry’s fastest-growing integrations. Likewise, remote patient monitoring (RPM) and wearable medical devices are now essential to monitoring patients’ symptoms and a key factor in preventative health care. Alternative…