AI Wrote This Post
ChatGPT and other AI innovations are great tools that can save time and spark ideas for PR professionals. But the danger lies in asking AI to do something the human lacks the expertise to evaluate. Learn more in this blog post.
Bytes and Bylines — The Quirky Union of PR and AI
Artificial intelligence has rapidly evolved from a trendy buzzword into a technology with widespread real-world applicability. Just look at ChatGPT’s explosive rise in recent months. Many businesses already use AI-powered tools to streamline their processes — including public relations, where we are seeing significant effects of AI helping with everything from pitching to content creation.…
Avoid “Trash” Messaging Campaigns this Earth Day
Reading, watching or listening to anything these days without encountering an advertisement promoting some form of sustainability messaging is difficult. I feel like I hear ExxonMobil championing its commitment to “advancing climate solutions” almost every morning on NPR. These ads always elicit an exasperated huff while brushing my teeth, and all I can think is,…
Why Public Relations and Social Media are Better Together
Ask anyone — PR and social media are similar. Although they function under the same communications umbrella, PR and social media often have different takes on chatting with the masses and are thus split into two separate teams. When these teams ignore the importance of daily conversations, they are effectively not doing with each other…
Win Big by Going Small: The Value of Trade Publications in PR
We all know the value an article in The New York Times or appearing on “Good Morning America” brings to a company in establishing credibility and reaching audiences on a massive scale. The problem is EVERYONE wants that and is vying for those same spots. And more often than not, pursuing that big hit isn’t…
Health Tech Trends to Watch in 2023
Since the beginning of the COVID-19 pandemic, health care technology has evolved as patients become more comfortable with telehealth visits, which is one of the health care industry’s fastest-growing integrations. Likewise, remote patient monitoring (RPM) and wearable medical devices are now essential to monitoring patients’ symptoms and a key factor in preventative health care. Alternative…
Tips From a Newbie: PR Support at Conferences
When I started college, I wrote down a list of things I did that made me feel “grown up” to help combat the fear and imposter syndrome I was feeling. It included things like: “Helped a friend move in exchange for pizza,” “drove a friend to the airport” and “sent a fax.” I haven’t kept…
Networking 101: Professional Networking Tips and Tricks
Networking sounds like a good idea — you reach out to people from different backgrounds, choose to hang out with them and hear about new opportunities in life. The thing is, though — it can be daunting to start without some solid networking tips. Even though you want a career that makes you happy, and…
Transitioning From Journalism to a Public Relations Career
The transition out of a journalism career and into a public relations job is one that’s made all the time. And while many people make the change very successfully, it’s not without its challenges. My journey to PR was long and winding. After working in TV news for nearly 15 years, I moved from the…
3 Reasons Why Media Lists are Essential PR Tools
The public relations industry is an ever-changing field that requires PR professionals to persistently stay up with the latest trends. In a profession that continuously changes with the times, it’s important to regularly update foundational tools. One essential tool to PR success is a media list. Accurate and up-to-date media lists are the foundation for…