I love music and still hold onto the fantasy that I’ll one day headline a sold-out arena tour backed by a killer band that rocks. The lights will dim, the crowd will roar with excitement and the click of the drummer’s sticks smacking together will rise above the cheers to set the beat for our…
ChatGPT and other AI innovations are great tools that can save time and spark ideas for PR professionals. But the danger lies in asking AI to do something the human lacks the expertise to evaluate. Learn more in this blog post.
Artificial intelligence has rapidly evolved from a trendy buzzword into a technology with widespread real-world applicability. Just look at ChatGPT’s explosive rise in recent months. Many businesses already use AI-powered tools to streamline their processes — including public relations, where we are seeing significant effects of AI helping with everything from pitching to content creation.…
Reading, watching or listening to anything these days without encountering an advertisement promoting some form of sustainability messaging is difficult. I feel like I hear ExxonMobil championing its commitment to “advancing climate solutions” almost every morning on NPR. These ads always elicit an exasperated huff while brushing my teeth, and all I can think is,…
Ask anyone — PR and social media are similar. Although they function under the same communications umbrella, PR and social media often have different takes on chatting with the masses and are thus split into two separate teams. When these teams ignore the importance of daily conversations, they are effectively not doing with each other…
We all know the value an article in The New York Times or appearing on “Good Morning America” brings to a company in establishing credibility and reaching audiences on a massive scale. The problem is EVERYONE wants that and is vying for those same spots. And more often than not, pursuing that big hit isn’t…
Since the beginning of the COVID-19 pandemic, health care technology has evolved as patients become more comfortable with telehealth visits, which is one of the health care industry’s fastest-growing integrations. Likewise, remote patient monitoring (RPM) and wearable medical devices are now essential to monitoring patients’ symptoms and a key factor in preventative health care. Alternative…
When I started college, I wrote down a list of things I did that made me feel “grown up” to help combat the fear and imposter syndrome I was feeling. It included things like: “Helped a friend move in exchange for pizza,” “drove a friend to the airport” and “sent a fax.” I haven’t kept…
Networking sounds like a good idea — you reach out to people from different backgrounds, choose to hang out with them and hear about new opportunities in life. The thing is, though — it can be daunting to start without some solid networking tips. Even though you want a career that makes you happy, and…
The transition out of a journalism career and into a public relations job is one that’s made all the time. And while many people make the change very successfully, it’s not without its challenges. My journey to PR was long and winding. After working in TV news for nearly 15 years, I moved from the…
Comprise earns national recognition for integrated communications capabilities!
We do the hard stuff to tell our clients’ stories.
From website design to B2B marketing to social media, we understand what it takes to tell your story in today’s digital age. That’s why Inc. and the MarCom Awards recognized our ability to make the complex compelling and relatable.