Man being interviewed by reporters

7 Similarities Between Media Training and Championship Football

The San Francisco 49ers and Kansas City Chiefs are set to square off for professional football supremacy in Las Vegas, Nevada on Sunday, Feb. 11. Most of the week leading up to the game is dedicated to allowing international media members to interview players and coaches. As much as fans expect the players and coaches…

Bytes and Bylines — The Quirky Union of PR and AI

Artificial intelligence has rapidly evolved from a trendy buzzword into a technology with widespread real-world applicability. Just look at ChatGPT’s explosive rise in recent months. Many businesses already use AI-powered tools to streamline their processes — including public relations, where we are seeing significant effects of AI helping with everything from pitching to content creation.…

A dumpster cart full of trash against a concrete wall.

Avoid “Trash” Messaging Campaigns this Earth Day

Reading, watching or listening to anything these days without encountering an advertisement promoting some form of sustainability messaging is difficult. I feel like I hear ExxonMobil championing its commitment to “advancing climate solutions” almost every morning on NPR. These ads always elicit an exasperated huff while brushing my teeth, and all I can think is,…

smart watch, health tech, med tech, medical devices

Health Tech Trends to Watch in 2023

Since the beginning of the COVID-19 pandemic, health care technology has evolved as patients become more comfortable with telehealth visits, which is one of the health care industry’s fastest-growing integrations. Likewise, remote patient monitoring (RPM) and wearable medical devices are now essential to monitoring patients’ symptoms and a key factor in preventative health care. Alternative…