As I write this post, I’m sitting in my in-laws’ living room in Warsaw after a satisfying day of feasting on carb-filled delicacies and downing potent espressos and spirits. Polish commercials are playing on the television between the news. Though my comprehension of the native tongue is abominable, the commercials speak the same intrinsic language to…
Concept & Promotion Metzger Associates’ client Green Garage is an eco-friendly, full-service car care shop with locations in Boulder and Denver and future plans to franchise nationally. Their goal is to make people’s cars run longer and help save the environment with innovations like green oil filters to increase time between changes, snow tires for harsh…
I came across a good article from Tom Foremski at ZDNet recently about how some public relations people are starting to coin the term “brand journalism” to describe what they do. I must say, I was intrigued as apparently some PR practitioners representing certain brands are starting call themselves “journalists” and this concept is really…
Public relations firms have to walk a fine line when they write press releases and communicate for their clients. It takes one wrong word or a misstep for everything to go downhill, with the client losing attention or worse, credibility in their product or image. Firms have to make sure their client stays on top…
Like much of Colorado, I’ve been watching the Olympic success of Missy Franklin, the 17-year-old swimming phenom from Regis Jesuit High School in Centennial, Colo., with great interest. In addition to the Colorado connection, two of us here at Metzger — Marie Rotter and me — have been lucky enough to work with her father…
Metzger is hiring. We do “traditional” PR, social media management, online and offline creative, help our clients with SEO and PPC and we build websites. Yeah, it’s a pretty cool place to work, and we’re looking for an Account Executive to join our team. Our clients typically do “hard stuff” — we focus on companies…
In case you have been living under a rock, May has been a terrible month for Spirit Airlines. Sometimes good PR is just common sense. Sometimes a company just has to do the right thing, regardless of corporate policy and rules. It’s mind boggling that in this day and age, when millions of Americans use…
Recently, Forbes Magazine featured a story titled, “Why Millennial Women Are Burning Out At Work By 30.” I am nowhere near 30 but I still found this alarming, and somewhat familiar. Busy young women are turning to prescription drugs and therapy just to get through their work days. I’m a Millennial Woman, and I have…
The information coming out of Penn State becomes more disturbing by the hour. At this point, Jerry Sandusky is facing 40 criminal counts for sexually abusing children. Football coach Joe Paterno has been fired. Graham Spanier, one of the nation’s longest-serving and highest-paid university presidents, voluntarily resigned, and will no longer serve on the board…
The saying “a picture is worth a 1,000 words” may now mean more brand success using the new, free photo-sharing application, Instgram . Yesterday afternoon, I read this article on American Express OPEN Forum, How Instagram Can Help Spread Your Beverage Brand’s Message. My first thought was, “now I’m going to have to create yet…