We all know the value an article in The New York Times or appearing on “Good Morning America” brings to a company in establishing credibility and reaching audiences on a massive scale. The problem is EVERYONE wants that and is vying for those same spots. And more often than not, pursuing that big hit isn’t…
Since the beginning of the COVID-19 pandemic, health care technology has evolved as patients become more comfortable with telehealth visits, which is one of the health care industry’s fastest-growing integrations. Likewise, remote patient monitoring (RPM) and wearable medical devices are now essential to monitoring patients’ symptoms and a key factor in preventative health care. Alternative…
When I started college, I wrote down a list of things I did that made me feel “grown up” to help combat the fear and imposter syndrome I was feeling. It included things like: “Helped a friend move in exchange for pizza,” “drove a friend to the airport” and “sent a fax.” I haven’t kept…
Networking sounds like a good idea — you reach out to people from different backgrounds, choose to hang out with them and hear about new opportunities in life. The thing is, though — it can be daunting to start without some solid networking tips. Even though you want a career that makes you happy, and…
The transition out of a journalism career and into a public relations job is one that’s made all the time. And while many people make the change very successfully, it’s not without its challenges. My journey to PR was long and winding. After working in TV news for nearly 15 years, I moved from the…
The public relations industry is an ever-changing field that requires PR professionals to persistently stay up with the latest trends. In a profession that continuously changes with the times, it’s important to regularly update foundational tools. One essential tool to PR success is a media list. Accurate and up-to-date media lists are the foundation for…
If I were to tell the earliest pioneers in the field of public relations that PR would become immersed in high-technology industries, they may not have believed me. Why? Even in today’s society, not all people understand what public relations is, let alone what tech PR is! Fact: A specialized tech PR firm can offer…
A recent report found that more than 80% of journalists who have been in the industry for 10 years or more said they rely on public relations (PR) for news. However, it’s important to note that more than 50% explained that they don’t use PR content when the content is either not relevant to the…
The very basis of our work in public relations is to build relationships — with our clients, with journalists and, most critically, to foster those between our client and their audience. To truly cultivate connections with customers beyond a simple transaction, a company needs to resonate through authenticity. While simple in theory, navigating how to…
Last week, our team had the honor of traveling to New York for some team building and to receive our award for the Best Tech Campaign Award from PR Daily for our work telling the Zaiser Motors story. The 2022 Top Agencies Awards program highlights the best firms, agency leaders and teams alongside the top…