Concise writing is a vital part of public relations, especially in the digital age. While this practice in PR and journalism comes from a history of saving space on newsprint, it continues to serve us well to communicate in a way that engages the reader and clearly communicates our message. Concise writing also challenges us…
After having conversations with clients and analyzing trends across the communications sector, we’re witnessing an apparent shift in the type of firms that large businesses are working with. Put briefly, big companies are seeking out boutique agencies over massive firms. Why? Smaller agencies now offer more than what large agencies once provided. Here are a…
You can attend numerous classes in an attempt to be as prepared as possible for a career in public relations, but nothing shapes you more than stepping into the real world and learning through involvement. That is what the Comprise shadow program is all about.As I reflect upon the past year, I credit much of…
Have you ever watched a movie where someone wakes up from a coma and has to acclimate to a new life after time moved on without them? Not to get hyperbolic, but that’s similar to how I felt stepping back into the world of public relations (PR) after nine years of being a stay-at-home mom.…
Job searching can be scary. It can be overwhelming to search through an array of career sites, industries and roles found online. Additionally, the overarching term of public relations comes with many layers: PR often intertwines with marketing, strategy, communications, social media and more. However, with adequate research, personal brand management and a solidified approach,…
When our agency launched over 30 years ago, it was done so as one of the first technology-focused PR agencies in Boulder and one of the first agencies to have a presence on what was then known as the “World Wide Web.” Three decades in business is bound to invoke a need for change in…
While we’re not as interested as Mr. Strait in being known for country music, we do want people to hear our name and not immediately think we are only a traditional public relations firm. So today, we are excited to enter a new era as we become Comprise. Clearly, such a departure from the naming…
Both of my parents were journalists when I was growing up, so when I told them I was going to study public relations in college, they both cringed. For a long time, journalists have thought of public relations professionals as adversaries. They may see us as nuisances at best and an insidious way for companies to sneak cleverly concealed advertisements into the news at worst…
Remember in elementary school when you wouldn’t dare buy that new velvet tracksuit that surely made you look like a walking lampshade until one of your cooler friends assured you that everyone was wearing them? Of course, you wouldn’t dream of wearing that dreaded thing just because your mom said you looked cute. Why? When…
While 2021 may have been a lot of things as we navigated COVID 2.0, 3.0 and 4.0, one thing it was not — light in the news department, particularly for our clients. Comprise’s efforts in 2021 resulted in more than 1,000 media hits across 20-plus clients. On average, that is nearly three pieces of coverage…